Does Email Marketing Work?

Google Analytics KPIs

Email marketing continues to be the online marketing tactic with the highest return-on-investment (ROI), a staggering 3,800%! Not only do people prefer to obtain promotional offers via email, but most businesses are using some type of email campaign as part of their overall marketing strategy.

Types of Content for Emails

One of the best things about email marketing is the ability to put your content directly into the inbox of your customers and prospects.

Below is a brief list of the types of emails that tend to provide the highest ROI:

  • Welcomes
  • Educational
  • E-commerce (order status, shopping cart abandonment, etc.)
  • Birthdays / Holidays / Anniversaries
  • Newsletters (repurposing blogs / upcoming events)
  • News / Updates
  • Lead Nurturing

Due to its incredible success, email campaigns should definitely be included in your overall business marketing strategy to help better turn prospects into paying customers.

Why Does Email Marketing Work?

Most people spend approximately 13 hours per week in their inbox, providing a direct path for your business to reach your target market, educating them with high-value content that helps nurture them through your buying cycle, or educating them about upcoming events.

Additional Content Marketing Services

Content Marketing

When it comes to your business, you are the expert. You have valuable information to share and extensive knowledge in your field, and content is the easiest way to convey this to your clients and build trust. People buy from those they trust!

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Blogging

Blogging allows you to boost your visibility online and to become a thought leader in your industry, all while building trust with the people who buy your products and services.

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Website Content

Educate your target market with powerful and effective content marketing, ultimately growing your bottom line.

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Graphic Design

Every design, digital, print or otherwise, should inspire specific emotions for your audience, and if you don’t hire a professional to ensure that this happens, your graphics will fall flat.

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Video Production

High-quality video services can tell your story and put you on the map.

Learn More

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When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.

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In the meantime, download our FREE Digital Marketing Guide for a solid plan to grow your company’s online visibility, drive visitors to your website, and convert those visitors into paying customers.