Video Production Company Birmingham, AL
Video is more popular than ever and there are no signs of slowing down. In this digital cocktail of viral videos and marketing materials we call “The Internet”, it’s easier than ever to tell the world about your business. And harder than ever to stand out.
Because the cost of entry is so low (literally anyone with a smartphone can create a video), there’s a vast ocean of white noise you need to swim through to reach your prospects.
This is where professional video production comes in. High-quality video services can tell your story and put you on the map. It’s like a luxurious cruise ship that allows your audience to hop on board and enjoy the trip in style.
Investing in a video production company is a great way to put your best foot forward and break through all the mediocrity. More and more companies are waking up to the realization video marketing is no longer an option – it’s a necessity.
Video production may be the secret ingredient your business is missing to grow like a magic beanstalk. And we promise there are no unfriendly giants at the top. We’ve double-checked.
How video production services can help your business grow like a magic beanstalk
Videos grab people’s attention like there’s no tomorrow. Over 60% of web traffic goes to watching videos. People love this format, which makes video marketing especially effective when done right.
The key here is “done right”. A big part of marketing video production these days revolves around cringy filters and floating text. Creating something for its own sake doesn’t help your business grow.
Video production services are all about getting your message out there. If you’re not sure what that message is, then you have a fundamental marketing problem. But don’t worry – get in touch and we can help you with that.
Once your message is clear, video production is a great way to deliver it to your audience. A few high-quality videos can charm your prospects and leave a lasting impression. And the best part is – you don’t need your own video production company. That’s why we’re here.
Increase brand exposure on social media
Video is the best performing content type on social media. It allows you to reach an enormous audience and present your message in an easily digestible format.
Need to introduce people to a new product? Done. Want to educate your new customers? Nothing can be simpler. Need to organize a Q&A with your audience? Like taking candy from a baby.
Video allows you to add some much-needed pizazz to your messaging. It’s one of the best ways to boost your brand’s exposure on social media, express your brand character, demonstrate your authority, present your products, and more.
If you’re not using videos in your social media marketing, you’re shooting yourself in the foot while trying to run a marathon.
Improve your standing with search engines
Videos are a great way to supplement your search engine optimization through your YouTube profile. YouTube is the biggest video streaming platform on the planet with over 2 billion active users. It’s also owned by Google.
Because of this relationship, video results from YouTube appear close to the top of the search engine results page. And people are often more likely to click on them instead of traditional results.
Optimizing your video content gives you another way to reach your audience and improve your lead generation.
Increase lead generation
Increased brand awareness and increased lead generation go hand-in-hand. The more people know about your business, the more people will ask for a product or a service.
The great thing about video production is it allows you to target your audience during the specific stage of their customer journey. You can use it for lead generation at the top of the funnel when people don’t know anything about your business.
You can also create bottom-of-the-funnel content to give those hesitant leads a tiny nudge in the right direction. Not only can video help you increase the number of leads coming your way, but it can also allow you to convert more of them. That bottom line is starting to look pretty good right about now.
Engage your audience
We don’t mean to sound like a broken record, but video breaks engagement records. Videos get more reactions, comments, and shares than any other piece of content.
Not any old video will work, however. If you think you can cobble up a few slides with free stock photos and music and call it a day, we have some bad news.
Because people are so used to watching videos, their standards have risen dramatically. If you want your videos to have any effect, they need to be on par with what your audience expects.
The good news is by creating a professional video, you can knock engagement out of the park. And once people engage with your content, they’re much more likely to buy a product or book a service.
It’s no coincidence video production is one of the marketing methods with the highest ROI.
Improve dwell time on your website
The more time people spend on your website, the more likely they are to throw their hard-earned money your way. An increase in dwell time on commercial pages almost always corresponds with higher sales.
With an attention-grabber, like a video, on your web page, you’ll definitely see people staying longer. We’re curious creatures and once those pictures start moving, we naturally want to see what that’s all about.
Why choose Uptick Marketing for your video production?
There are many Birmingham video production companies, so why should you work with us? Great question, glad we asked.
Strategy, advertising acumen, and video production under one roof
While we have a passion for marketing and video production, they’re just means to an end. Tools that allow us to help you grow your business in the most efficient way possible.
Having different specialists on our team helps us to work like a well-oiled machine. Our integrated process allows us to plan and execute the entire project from scratch and offer very competitive prices.
Effective video production is not only about creative shots (although they help). It’s also about messaging, research, and metrics.
In the immortal words of David Ogilvy, “If it doesn’t sell, it isn’t creative.” Video production is an investment, after all. And we want to make sure you’re getting the most out of it.
Professional equipment and team
There’s nothing wrong with shooting a smartphone video. At the end of the day, what matters is the person behind the camera. Good videographers can work with a potato and still create a great video.
But do you know what? While tools don’t make the craftsman (or woman), they certainly help. And when you’re vying for the best results, you should use the best tools. Cameras, professional lighting, aerial drone video – we have everything you need to leave a mark.
The best tools used by the best people – that’s why we can compete with the top video production companies in Birmingham, Al. “Passable” is simply not a word in our dictionary.
We’re not like other service providers (promise)
At Uptick Marketing, we love creating success stories. We like to partner with our clients in the name of their long-term success. When you succeed, we succeed. That’s how we roll.
Whether you want a one-time video production project, shooting a corporate event, or need a full package of services, you’ll find we genuinely care about the end result on your bottom line. We’re nice like that.
Your business matters to us. We pride ourselves on our personal approach and tailor-made plans for each and every client. That’s how we provide camera crew services that put others to shame. We’re pretty awesome is what we’re saying.
And for non-profit people out there – we haven’t forgotten about you. We work with corporate clients, but we have a special place in our hearts for non-profit organizations, as well.
How does our video production process work?
We try to keep our process simple and straightforward. You can start working with us in three easy steps.
Step 1: Schedule a Fact-Finding Meeting with us
We want to give you the best of our services. That’s why we need to know you and your business better. In this Fact-Finding Meeting, you’ll do most of the talking. You’ll help us understand your business, market, goals, needs, and budget. We want to find out if we’re a good fit.
Step 2: Messaging, script, and pre-production
Once we agree on the terms and decide to work together (yay!), we’ll get to work. We’ll help you clear up your messaging and create a couple of video scripts based on your core message (one long-form and two short-form). We’ll work with you to ensure we’re presenting your business in the best light possible. Then we’ll discuss specifics about the video during the pre-production phase.
Step 3: Action!
The final step is to start shooting the video project. You can be the main star or, if you don’t feel comfortable in front of the camera, we can use our in-house studio for voice-over narration.
Once the first draft of the video is done, we’ll send it over for feedback and apply the necessary changes if needs be. When you approve everything, we’ll give you the finished product so you can use it on your website, YouTube channel, social media, and marketing materials.
If you’re looking for a video production company located in Birmingham, Al, you should look no further.
Give us a call today to schedule your free Fact-Finding Meeting today and learn how Videos can help increase your bottom line!