Video Production Company Birmingham, AL
Video is more popular than ever and there are no signs of slowing down. In this digital cocktail of viral videos and marketing materials we call “The Internet”, it’s easier than ever to tell the world about your business. And harder than ever to stand out.
Because the cost of entry is so low (literally anyone with a smartphone can create a video), there’s a vast ocean of white noise you need to swim through to reach your prospects.
This is where professional video production comes in. High-quality video services can tell your story and put you on the map. It’s like a luxurious cruise ship that allows your audience to hop on board and enjoy the trip in style.Get In Touch
Investing in a video production company is a great way to put your best foot forward and break through all the mediocrity. More and more companies are waking up to the realization video marketing is no longer an option – it’s a necessity. Video production may be the secret ingredient your business is missing to grow like a magic beanstalk. And we promise there are no unfriendly giants at the top. We’ve double-checked.
How Video Production Services Can Help Your Business Grow
Videos grab people’s attention like there’s no tomorrow. Over 60% of web traffic goes to watching videos. People love this format, which makes video marketing especially effective when done right.
The key here is “done right”. A big part of marketing video production these days revolves around cringy filters and floating text. Creating something for its own sake doesn’t help your business grow.
Video production services are all about getting your message out there. If you’re not sure what that message is, then you have a fundamental marketing problem. But don’t worry – get in touch and we can help you with that.
Once your message is clear, video production is a great way to deliver it to your audience. A few high-quality videos can charm your prospects and leave a lasting impression. And the best part is – you don’t need your own video production company. That’s why we’re here
Increase Brand Exposure On Social Media
Video is the best performing content type on social media. It allows you to reach an enormous audience and present your message in an easily digestible format.
Need to introduce people to a new product? Done. Want to educate your new customers? Nothing can be simpler. Need to organize a Q&A with your audience? Like taking candy from a baby.
Video allows you to add some much-needed pizazz to your messaging. It’s one of the best ways to boost your brand’s exposure on social media, express your brand character, demonstrate your authority, present your products, and more.
If you’re not using videos in your social media marketing, you’re shooting yourself in the foot while trying to run a marathon.
Improve Your Standing With Search Engines
Videos are a great way to supplement your search engine optimization through your YouTube profile. YouTube is the biggest video streaming platform on the planet with over 2 billion active users. It’s also owned by Google.
Because of this relationship, video results from YouTube appear close to the top of the search engine results page. And people are often more likely to click on them instead of traditional results.
Optimizing your video content gives you another way to reach your audience and improve your lead generation.
Increase Lead Generation
We don’t mean to sound like a broken record, but video breaks engagement records. Videos get more reactions, comments, and shares than any other piece of content.
Not any old video will work, however. If you think you can cobble up a few slides with free stock photos and music and call it a day, we have some bad news.
Because people are so used to watching videos, their standards have risen dramatically. If you want your videos to have any effect, they need to be on par with what your audience expects.
The good news is by creating a professional video, you can knock engagement out of the park. And once people engage with your content, they’re much more likely to buy a product or book a service.
It’s no coincidence video production is one of the marketing methods with the highest ROI.
Improve Dwell Time On Your Website
The more time people spend on your website, the more likely they are to throw their hard-earned money your way. An increase in dwell time on commercial pages almost always corresponds with higher sales.
With an attention-grabber, like a video, on your web page, you’ll definitely see people staying longer. We’re curious creatures and once those pictures start moving, we naturally want to see what that’s all about.
How Does Our Video Production Process Work?
Schedule A Fact-Finding Meeting With Us
We want to give you the best of our services. That’s why we need to know you and your business better. In this Fact-Finding Meeting, you’ll do most of the talking. You’ll help us understand your business, market, goals, needs, and budget. We want to find out if we’re a good fit.
Messaging, Script, And Pre-Production
Once we agree on the terms and decide to work together (yay!), we’ll get to work. We’ll help you clear up your messaging and create a couple of video scripts based on your core message (one long-form and two short-form). We’ll work with you to ensure we’re presenting your business in the best light possible. Then we’ll discuss specifics about the video during the pre-production phase.
The final step is to start shooting the video project. You can be the main star or, if you don’t feel comfortable in front of the camera, we can use our in-house studio for voice-over narration. Once the first draft of the video is done, we’ll send it over for feedback and apply the necessary changes if needs be. When you approve everything, we’ll give you the finished product so you can use it on your website, YouTube channel, social media, and marketing materials. If you’re looking for a video production company located in Birmingham, Al, you should look no further.
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Offices in Birmingham, Alabama and Ann Arbor, Michigan
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Hear From Our Clients
Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.– Ashley Doyal, VP of Sales and Marketing at ProcessBarron
There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!– Lindy Cleveland, Executive Director of UnlessU
Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.– Meredith Jones, Owner of Jones-Warren
Get Started Today
When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.
Do you have marketing packages?
We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.
How much does it cost to work with you?
Since we don’t have packages, each plan has a custom price range based on a variety of factors.
What is the first step to engage with Uptick?
Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.
Do you work with people in (blank) industry?
We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.
How do you track results?
One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.