We knew we liked Luke as soon as we met him, and it wasn’t just because of his ability to quote The Office as well as the rest of us. He’s one of the warmest people you’ll ever meet, and as quick as he is with a joke, he’s even quicker with a kind word.
In school, Luke was involved in the band and the creative writing club. He also interned at a local newspaper during college, which pretty much solidified his love of writing. At various times while he was growing up, he wanted to be a doctor, lawyer, or a history teacher, but ultimately, his love of writing outweighed everything else. He knew marketing would give him a place where he could write copy and have lots of fun doing it, so that's what he pursued after college.
Luke has his Master’s degree in technical copywriting, which makes him the ideal writer for Uptick’s more technical clients—from heavy industrial maintenance to scientific research and everything in between. But please don’t think this means he can’t write for our less technical clients. Whether he’s developing a landing page for a nonprofit or crafting ad copy for a local business, Luke’s copywriting skills seem to know no bounds—and whatever you do, don’t get into a pun war with him. No one, and we mean no one, can come up with a killer pun as quickly as Luke can; you might say he slays them. (See what we did there? Yeah, we’re not as good at it as he is.)
When he's not writing at the office, Luke is probably still writing—or at the very least, reading. He loves to write short stories, and reads all the news articles he can get his hands on.