The Making of an Uptick Social Media Team

When it comes to social media, we all have it. From personal pages to business accounts, there is a lot to learn and a lot to manage. Uptick’s social media team are experts at creating strategies, analyzing metrics, and working with the graphic design and SEO teams to ensure the content is visually appealing and…
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Advertising on TikTok: Is TikTok for Business Right for Me?

  TikTok continues to grow in popularity at an astounding rate. Since the last time we posted a blog about TikTok for business (about a year ago), the number of active users has increased by 400 million to 1.2 billion monthly active users! This time, we’re discussing if your business should be advertising on TikTok,…
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The Google MUM Update: What It Means for the Future of SEO

    For a long time now, internet users have struggled with language and geographical barriers when using search engines. That explains why Google constantly upgrades its algorithms to improve how search engines rank websites. Besides addressing bugs, the updates enhance the quality of search results for a better user experience. However, the Google MUM…
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In-Store Product Availability Is Now a Known Local SEO Ranking Factor

In the spirit of connecting users with local businesses, Google recently introduced a new way to boost search rankings. The new section, “Add in-store products,” allows sellers to list commodities on their Google Business Profile. This local SEO ranking factor runs on Pointy, a Google tool that promotes physical stores to local customers. The good…
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Why (And How) to Track Google Analytics KPIs

We get it. Sometimes, looking at Google Analytics feels like looking at an entirely different language. The good news is that we are here to help you make sense of these numbers—and apply them to your digital marketing strategies!  What Are Google Analytics KPIs? To start, we should address what Google Analytics KPIs are exactly….
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The Making of an Uptick Graphic Design Team

Graphic design plays a huge part in everything we do here at Uptick—from eye-catching ads to stellar social media graphics. Uptick’s graphic designers do it all. Since this team has such a vital role in the work for our clients, it’s important to have the right people. To be a great graphic designer, you need…
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The Beginners Guide to GA4

We’re sure that by now you’ve heard that Google Analytics is changing to Google Analytics 4 (GA4). Does this news make you feel a bit uneasy? That’s okay! We know that a major platform update like this can seem intimidating! That’s why we are going to walk you through the update! What Is Google Analytics…
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Universal Analytics Is Going Away: What to Know

Another one bites the dust (but that’s just kind of the way it goes with Google). Google is sunsetting Universal Analytics in favor of Google Analytics 4 (GA4). The change is slated to take full effect on July 1, 2023 for Universal Analytics and October 1, 2023 for 360 Universal Analytics properties. On those dates,…
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How to Leverage Social Media Stories for Business Marketing

We get it. Right when you feel like you’ve gotten the hang of one social media feature or platform (we’re looking at you, TikTok), another one is rolled out. And you’re starting back at square one. Don’t get discouraged or give up. We’re here to help you stay current on the latest social media trends…
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Reasons Why Your Website Isn’t Generating Leads That It Should Be

Maybe you have a pretty new website you paid a lot of money for and/or spent a lot of time on. Maybe you’ve updated your old site to a chic, colorful beauty. Maybe you think your site is fine for the most part, but it’s falling short on what your business needs most: new leads….
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