What Will Happen If I Stop SEO?

April 3, 2020

TL;DR: SEO is a long game, and negative trends in search visibility are hard to recover from. Some business owners want to stop and start SEO. They want to make […]

Working from Home While Teaching from Home: 3 Ways Working Parents Can Thrive During COVID-19

March 30, 2020

I am not the only mom at Uptick, but I am the only mom with multiple young children, so I guess that makes me an “expert” in survival strategies […]

3 Reasons to Stay in Front of Your Audience During COVID-19

March 26, 2020

In the past few weeks, COVID-19 has forced all of us to second guess just about everything. Some of our usual business practices now seem unimportant at best and offensive […]

6 Parts of Your Content Marketing Strategy to Rethink During COVID-19

March 23, 2020

We’re all feeling the weight of the global COVID-19 pandemic — mostly because the health and safety of so many people is now at risk, but also because none of […]

Fight Back Against Zero-Click: Regain Your Organic Traffic

March 9, 2020

In 2020, 50% of searches end with zero clicks to your website because Google has created so many features that give users all the information they need right in the […]

California Throws Digital Marketing a Curveball

February 10, 2020

California is setting the stage for more accountability in the digital world—and it’s bound to become the new norm, considering its swift and broad reach. Effective January 1st, 2020, the […]

Google Plans Removal of 3rd-Party Cookie Support in Chrome

February 6, 2020

Google is a very large, ever-changing piece of the digital marketing puzzle. It seems like they’re always changing something huge, and we know how important it is to keep up. […]

The Logic Behind Google’s Local Algorithm

January 9, 2020

As search engines continue to develop, techniques that used to work may not be as effective anymore. If you don’t use Google’s Local Algorithm with your SEO every day, you […]

Another Algorithm: How Google’s BERT Update Affects SEO

January 3, 2020

This past fall, Google started rolling out its biggest algorithm change in about 5 years. It’s called BERT, and it was developed by researchers at Google in 2018 to better […]

ALERT

REGARDING COVID-19:

Google’s New Advertiser Verification Requirement: Everything You Need to Know