Although what Google and other search engines consider best practices for correct search engine optimization frequently changes, the cornerstone of great SEO doesn’t. Content marketing has always been – and will always be – an essential part of helping your website rank higher in search results.
Let’s take a look at why blogs actually matter!
3 reasons Why Blogging Is Important for SEO
#1: Words Matter
How does Google know what’s on your website? They send automated “bots” to “crawl” your website. If they find that you’re frequently talking about pizza recipes throughout your site, then search engines will assume your entire website is about pizza and/or recipes.
Therefore, the words you use and how you use them on your website really does matter. Which section of most websites has the most content? Blog and news sections. The more pages you have about your key products and services, the more likely you are to rank in search results.
Note: There is a lot more to it than just words. The placement of content and proper backend search engine optimization efforts for each blog is an essential part of the process.
#2: Content Marketing and SEO Are Best Friends
Basically, search engines create algorithms that define how pages rank in search results. The closer you adhere to the rules of SEO, the more likely your page will have a better position. How are most of these requirements met? With content marketing!
Meta titles, meta descriptions, alt text on images, and any other information visible to website visitors on each page ultimately falls into the category of content marketing.
#3: Blogs Show Search Engines Your Company Is Alive
If you go to a restaurant every week and the lights are always off, you rightfully assume that they are no longer in business. The same is true for your website! If search engines crawl your website and they never find new, high-quality, relevant content, then they are more likely to assume you’re out of business.
Since Google is in the business of providing accurate, up-to-date, and quality search results, your website is less likely to show up high in search results unless you’re updating it frequently.
What is the best way to update your website on a regular basis? Blogging!
Overcoming the Misconceptions of Blogging
Although we will not cover these in this post, let’s delve into some truths about blogs that are often misunderstood:
- Blogging and SEO are not the same thing, but they do heavily overlap.
- People rarely go to a website just to read your latest blog; therefore, it’s essential that you have a comprehensive online strategy that involves sharing your content on social channels.
- For real search engine optimization results, your blogs have to strategically utilize keywords, backlinks, and include meta information that makes it easier for search engines to process.
In short, your business blog matters. Not only does it provide a way for you to educate your target audience and build trust along the way, but each blog helps improve the likelihood of people finding you in search results.
Looking to take our online presence to the next level? Learn how Uptick Marketing can help. Contact us today!