Choosing a SEO Company: Questions to Ask

SEO Company Birmingham AL

Search Engine Optimization (SEO) is essential for anyone trying to build their business or brand by improving online visibility. However, you cannot simply throw keywords onto your website and suddenly expect to start ranking.

Intentional tactics must be taken to ensure that you are correctly optimizing your website to get the best results. For example, are you using keywords that you can actually rank for? Are these keywords in the meta title and in alt tag descriptions? If this is gibberish to you, then you’re not alone! This is why people hire experts to help with search engine optimization.

There is no doubt that SEO can help you increase your business’s visibility online, generate more leads, and attract potential customers. However, doing it right is absolutely essential.  

Looking to hire a company to help with search engine optimization efforts? Check out these questions below to ask before you make your choice.

How Will You Improve Our Search Engine Ranking?

Just having a website isn’t enough anymore. Your website has to actually show up in search results.

Ask the provider how, specifically, they will improve your results. Ask how it ties into the website. Ask how they plan on using the website to complement and enable SEO efforts.

You need to have a website that is visible and dynamic, and that shows up on search engine results pages. To ensure that your website is the one that people click on, we develop a multifaceted SEO blueprint specifically designed for you that will utilize keywords, local terms, domain authority, and many other variables.

How Will Your Work Tie into Our Other Marketing Efforts?

SEO is great, but it isn’t the end-all, be-all marketing tool.

Ask a SEO expert what they have that can tie into SEO. In other words, what else can they offer to help SEO deliver more results? What other services can they provide that complement SEO and help provide a big picture solution to your business?

Uptick offers a plethora of digital marketing services that are designed to complement SEO. We can help with social media management, local optimization, and content marketing. These strategies are designed to optimize your online presence and ultimately get you more clients. If you only want to utilize SEO, we can work with what you’re already doing.

How Do You Determine Success?

Always ask a SEO provider how they determine success.

Determining success should be based on a combination of your goals and solid, measurable metrics. You have to know where you’re going, and you have to be able to determine when you’ve gotten there. Any vendor should start by defining what success looks like and be able to measure it.

At Uptick, we measure everything. Clicks, views, average time on a certain webpage – you name it, we measure it. We use this information to constantly tweak your website in order to get you the client base that you want. For us, success means that you have a profitable return on your investment.

Why Should We Hire You?

Finally, ask providers why you should choose them over the other SEO providers out there.

A lot of businesses claim to “do” SEO. Not all are created equal, though. There’s probably just one who is the right fit for you, and finding that one provider means asking them why they should be chosen over the rest.

Looking for a SEO Company You Can Trust?

If so, turn to Uptick Marketing. Our mission is to provide you with a tailored digital marketing strategy that gets proven results. We tailor our methods to your needs and work with you to convert your website visitors into customers.

Our track record of results and our methodology are why you should hire us. Check out our Case Studies for a few examples of our client success stories.

Take advantage of our results-proven methods and let us show you just how successful your online presence can be with SEO.

Category Search Engine Optimization (SEO)

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