What Is Pay-Per-Click Advertising

Pay-per-click (PPC) advertising refers to the paid ads that show up in search results, denoted by the word “ad.”

Depending on the search term, there are up to four of these ads before the organic (non-paid) results, and an additional three ads at the bottom of each search results page.

Why Pay-Per-Click Ads Are Effective

The great thing about pay-per-click advertising is you only pay when people actually click your ad. Typically an ad is only clicked when the searcher is actually interested in what is being advertised. Therefore, you are often paying for solid leads as opposed to irrelevant traffic.

On average, for every $1 invested in PPC advertising, a business makes $2.

Pay-per-click advertising puts your products and services directly in front of your target market as they search for what your business has to offer. With great ads and an intentional landing page, you can better convert searchers into buyers.

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Why You Need The Experts

Great PPC advertising campaigns require special skills: analytical insight, creative writing, and knowledge of consumer psychology. These skills help move your target audience through the sales funnel. When not set up correctly, you can waste a lot of money reaching the wrong people – or paying for clicks only to not have them convert into customers. Learn how Uptick Marketing can help create an intentional and effective pay-per-click campaign to drive more traffic and generate more leads for your business. Contact our team today!

Additional Digital Advertising Services

Behavioral Advertising

Take your business to the next level with behavioral advertising – reaching your target market like never before.

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Geo Targeting

Drop pins on a map and target everyone in that location – putting your business in front of your target market.

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Website Retargeting

Keep your brand in front of your target market until they are ready to make a buying decision.

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Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

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When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.


  • Do you have marketing packages?

    We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.

  • How much does it cost to work with you?

    Since we don’t have packages, each plan has a custom price range based on a variety of factors.

  • What is the first step to engage with Uptick?

    Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.

  • Do you work with people in (blank) industry?

    We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.

  • How do you track results?

    One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.