What Is Pay-Per-Click Advertising

Pay-per-click (PPC) advertising refers to the paid ads that show up in search results, denoted by the word “ad.”

Depending on the search term, there are up to four of these ads before the organic (non-paid) results, and an additional three ads at the bottom of each search results page.

Why Pay-Per-Click Ads Are Effective

The great thing about pay-per-click advertising is you only pay when people actually click your ad. Typically an ad is only clicked when the searcher is actually interested in what is being advertised. Therefore, you are often paying for solid leads as opposed to irrelevant traffic.

On average, for every $1 invested in PPC advertising, a business makes $2.

Pay-per-click advertising puts your products and services directly in front of your target market as they search for what your business has to offer. With great ads and an intentional landing page, you can better convert searchers into buyers.

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Why You Need The Experts

Great PPC advertising campaigns require special skills: analytical insight, creative writing, and knowledge of consumer psychology. These skills help move your target audience through the sales funnel. When not set up correctly, you can waste a lot of money reaching the wrong people – or paying for clicks only to not have them convert into customers.

Learn how Uptick Marketing can help create an intentional and effective pay-per-click campaign to drive more traffic and generate more leads for your business. Contact our team today!

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Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

It’s Time for Digital Marketing Services That Work

We know digital marketing can feel overwhelming, especially if you’re accustomed to traditional marketing and media planning. Additionally, you may have been burned in the past by digital marketing agencies who took your money and gave you poor results (or no results at all), and it can be hard to sign up for digital marketing services again after that.

Fortunately, you don’t have to handle it by yourself. Our team of Birmingham digital marketing experts is here to guide your business to advertising success, one click at a time—with full transparency and plain-speak language that helps you stay in the loop.

While some digital marketing agencies actually make marketing feel harder, Uptick is committed to giving you the easiest, most enjoyable experience possible so that you can focus on your business while we drive leads to your website.

Whether you’re in the market for website development, social media marketing, search engine optimization, digital advertising, or one of the other many services we offer, we’re ready to listen and offer our expertise.

Reach out to us today and let’s start a conversation.

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Additional Digital Advertising Services

Website Retargeting

Keep your brand in front of your target market until they are ready to make a buying decision.

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Behavioral Advertising

Take your business to the next level with behavioral advertising – reaching your target market like never before.

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Geo Targeting

Drop pins on a map and target everyone in that location – putting your business in front of your target market.

Learn More