WHAT IS PAY-PER-CLICK ADVERTISING?
Pay-per-click (PPC) advertising refers to the paid ads that show up in search results, denoted by the word “ad.”
Depending on the search term, there are up to four of these ads before the organic (non-paid) results, and an additional three ads at the bottom of each search results page.
WHY PAY-PER-CLICK ADS ARE EFFECTIVE?
The great thing about pay-per-click advertising is you only pay when people actually click your ad. Typically an ad is only clicked when the searcher is actually interested in what is being advertised. Therefore, you are often paying for solid leads as opposed to irrelevant traffic.
On average, for every $1 invested in PPC advertising, a business makes $2.
Pay-per-click advertising puts your products and services directly in front of your target market as they search for what your business has to offer. With great ads and an intentional landing page, you can better convert searchers into buyers.