pay-per-click advertising


Pay-per-click (PPC) advertising refers to the paid ads that show up in search results, denoted by the word “ad.”

Depending on the search term, there are up to four of these ads before the organic (non-paid) results, and an additional three ads at the bottom of each search results page.


The great thing about pay-per-click advertising is you only pay when people actually click your ad. Typically an ad is only clicked when the searcher is actually interested in what is being advertised. Therefore, you are often paying for solid leads as opposed to irrelevant traffic.

On average, for every $1 invested in PPC advertising, a business makes $2.

Pay-per-click advertising puts your products and services directly in front of your target market as they search for what your business has to offer. With great ads and an intentional landing page, you can better convert searchers into buyers.

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Great PPC advertising campaigns require special skills: analytical insight, creative writing, and knowledge of consumer psychology. These skills help move your target audience through the sales funnel. When not set up correctly, you can waste a lot of money reaching the wrong people – or paying for clicks only to not have them convert into customers.

Learn how Uptick Marketing can help create an intentional and effective pay-per-click campaign to drive more traffic and generate more leads for your business. Contact our team today!

Pay-Per-Click Advertising Stats

of clicks go to the top 3 paid ads on a search results page.
PPC visitors are 50% more likely to purchase than organic visitors.
Search ads increase brand awareness by up to 80%.

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Reach Your Target Market Learn how you can use pay-per-click to better reach potential customers.