Customers are searching online for goods and services now more than ever, and that means one thing for your business: you need to be found! Whether a potential buyer is searching for you on a desktop computer, mobile phone, or through voice commands, the results of their search must contain your name – preferably toward the top.
But the great majority of searchers aren’t just searching at the beginning of their customer lifecycle — they’re actually searching at every stage of the process. So how can you make sure that your company’s name is the one they find? Let’s discuss.
The Science of Discoverability
If you’re online in any capacity, you know how much noise is out there. Facebook articles, Tweets, Instagram posts – with all the information we see every day, it’s tricky to stand out and make people notice you.
Here are a few ways you can make sure your brand gets discovered:
- Have a fantastic website. That doesn’t just mean it’s pretty (although that helps, too!). It also means people won’t get error pages when they click on internal links, you don’t have duplicate content or orphan pages, and every page of your website has been search engine optimized.
- Make sure your website is responsive. That means that no matter which device someone is using to view your site, it will look and work like it’s supposed to. If it doesn’t, Google will notice and your search results will suffer.
- Use structured data to effectively communicate with search engines so that they know what your content is about. Mark up your images and videos for the best chance at visibility.
- Join the conversation! Don’t just sit there and wait for people to find you – go out there and find them yourself. Engage with people who already follow you and people who don’t. But most of all, be authentic! Don’t try to be something you’re not – be the company you want to present to the world and interact with people in a relational way.
Uptick Understands Searchability
One of the main ways we help our clients here at Uptick is by helping them get found online. If you feel like potential customers are passing you by simply because they don’t see you in their search results, reach out to us for help! We’re SEO experts and we can help your business reach new heights of success simply by helping you become more visible.
Contact us today for more information.