Let’s face it – you know your business needs social media marketing; however, it is not an “easy” task to do correctly. Believe it or not, running a social media campaign for your business is a lot more than just sending out a few Facebook posts and tweets every now and then with the correct hashtag.
Instead, it requires an intentional strategy that outlines your message, target audience, and the best time to post for each social media platform.
Why Use Social Media for Your Business?
Some businesses are selling hot products and/or services that might do a decent job of selling themselves; however, the majority of businesses need to have an online presence to effectively reach their target market, especially for up-and-coming generations.
Why exactly, does your business ‘need’ social media, you might be asking? Simply put, social media is and will continue to be the single most personal form of communication available online.
Social media is the platform where you carry out your business’s voice and personality. It is where you can generate a buzz about your products and services, be available for those searching online for what you sell, and provide a means of building trust with your target audience.
The question isn’t does your business need social media, but how to get the most out of social media for your business.
Post When Your Audience is Active on Social Platforms
Looking to create a buzz and use social media to better reach your target audience? Then you need to be intentional about when you post to each social media platform in addition to what you post.
In order to reach your target audience, you need to know when people are most likely to see your posts, based on the specific platform.
Social posts don’t continue to pop up at the top of your Twitter and Facebook newsfeeds, for example. Fortunately for you, I have included a handy infographic that explains what type of social posts work best, on what days, and what time.
Take advantage of the data because data does not lie!
Check out the Infographic below and our quick summary, empowering your company to better utilize social media to grow your business!
For Facebook, the best times to post are Thursday and Friday, right before the weekend. Shoot for between 1 and 3 pm. The worst days are on Saturday and Sunday. You also don’t want to post before 8 am or after 8 pm.
For Twitter, the middle of the week – Wednesday and Thursday – are the best days. The best times range from 12 pm to 6 pm, with 5 pm being the best overall time. The worst times are after 8 pm each day.
The best days to post on LinkedIn are Tuesday through Thursday, preferably in the morning between 10 am and 11 am. The worst times? That would be between 8 pm and 8 am during the week.
Any day during the week is a good day to post on Google+ (just not on the weekend). Posting between 9 am and 11 am is recommended; just try to limit the amount of times you post after 5 pm.
For Instagram, the best day is Monday. Posting between 3 pm and 4 pm is recommended. Try to avoid posting early in the morning between midnight and 8 am.
The best day to post on Pinterest is Saturday. The best times to post are at night, from 8 pm to 11 pm. The worst times are any day during the workday, so Monday through Friday, 9 am to 5 pm.
Get Social Media Marketing from the Pros
Want help creating buzz with your business social media profiles, helping you to better reach your target market with social media marketing and advertising? Uptick is here to help!
Simply fill out the contact form below or give us a call – let us take a look at your online presence and help create a tailored strategy to take your business to the next level, showing a return-on-investment (ROI) along the way!
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