WHY ONLINE REVIEWS MATTER
Word-of-mouth marketing is still the most effective way to get people to trust your business. Online reviews are the digital form of word-of-mouth recommendations. People not only trust reviews they read online just as much as personal recommendations, but they also seek them out when making purchasing decisions.
Reviews help potential customers:
- Compare businesses, products, and services
- Make buying decisions
- Determine if they can trust a brand
In short, positive online reviews directly affect your bottom line, helping you to stand out from your competition and increases trust with potential customers.
ONLINE REVIEW TRACKING HELP INCREASE SEARCH RANKINGS
One of the best ways to grow your business’s bottom line is by appearing in search results when prospects are searching for your products or services. Positive online reviews are part of the search engine algorithm that determines search engine rankings.
Not only should you be getting reviews (positive ones in particular), but Google also wants to see that your business is replying to every review that is left online about your business.