Online Review Management Service
If you’re like most people, you probably pay a lot of attention to online reviews when you’re considering a new product or service. After all, reviews are the modern equivalent of word-of-mouth advertising—even though you may not know the reviewers, you probably pay attention to their opinions and take into account their level of customer satisfaction after working with a certain company.
Review sites like Google, Yelp, Facebook, and others provide a public platform for real people to rate their experience with local businesses and beyond, and those experiences help guide potential customers as they decide whether to engage with that business.
Why Does Your Business Need Online Reputation Management?
In today’s world, the great majority of shoppers do research online before deciding which company to purchase from. That means a positive online reputation is absolutely essential for modern businesses.
How Business Reviews Help Your Audience Decide to Work With You
Online reviews help potential customers in several ways:
- Compare businesses, products, and services
- Make smart buying decisions based on what matters to them
- Determine a brand’s level of trustworthiness
Everyone wants lots of positive reviews, but negative reviews can be just as important when it comes to online reputation management services. A critical part of search engine optimization is not only how many reviews you’re getting from customers, but also how well and how consistently you respond to those reviews—especially the negative ones.Get In Touch
Online Reputation Management Services Help Increase Your Search Rankings
One of the biggest perks of working with an online reputation management company is that search engines place a high value on how many legitimate reviews a business has—and how consistently the business responds to those reviews.
This means that if your review management strategy is solid, you can strengthen your company’s online reputation and improve your position in search results.
Responding to Poor Reviews
As mentioned before, even bad reviews can boost your visibility among other business listings. While it’s certainly tempting to ignore negative reviews or try to get them removed from the review sites they appear on, a negative review is actually an opportunity in disguise.
By leaving a courteous response to someone who’s chosen to air their grievances—whether deserved or not—in a public review forum, you’re showing other potential customers that you take their satisfaction seriously and you’re willing to take steps to make it right.
How to Write a Great Response
Respond professionally and address any specifics in the review, taking ownership of the parts that were your fault, and offer to talk further offline. Steer clear of accusatory language and address the reviewer respectfully, regardless of how they spoke about you in their review.
If you can’t find any record of having interacted with the person leaving the review (which happens more often than you might think), mention that tactfully in your response so that other people will know that the review isn’t legitimate.
Search engines will see your response and credit you as being a reputable local business, which will earn you a higher place in search rankings.
The Perks of Using an Online Reputation Management Service
It can be hard to find time for review management when you’re trying to run a business. Getting more reviews is a good thing, of course, but responding to each one can be time-consuming and overwhelming.
You almost need your own reputation manager to keep track of your reputation online, taking into account any reviews you receive on social media, Google, and other review sites like Yelp. But most business owners can’t afford to hire a dedicated reputation manager, and even if they could, they wouldn’t have the time or energy to manage that person.
That’s where working with an online reputation management company can really come in handy.
Uptick Marketing: Your Best Online Reputation Management Company
If you’re looking for the best reputation management companies to work with for review management services, you probably already know there are a lot of them out there. It’s important to work with a company you can trust to effectively help manage your brand’s online reputation.
Uptick offers review management services to help you collect more positive customer reviews, minimize your business’s appearance in negative search results, and keep your online presence consistent.
Make Positive Reviews Public and Negative Reviews Private
By using our review generation tool, you’ll be able to easily reach out to your customers to ask them about their experience with your company.
If their experience was positive overall, they’ll be guided to Google to leave a public-facing positive review.
But if their experience was overall negative (whether it’s your fault or not), they’ll be steered to a private form that will come straight to you instead of giving you a poor reputation online.
Take Control of Your Online Reputation Management Today
Managing your online reviews takes a lot of time, effort, and consistency. Get custom reputation management services you can trust and leave your review generation and management to the professionals.
When you work with Uptick, you’ll have a dedicated account manager who will take stock of your current online reputation. Then, they’ll help you manage reviews, curate new reviews, and simplify your review monitoring process.
When it comes to your business’s online reputation, you need a positive brand image that helps you stand out among online business listings. Contact Uptick Marketing today for business reputation management, online review curation, and the business support you need to give prospective customers confidence in your brand.
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Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.– Ashley Doyal, VP of Sales and Marketing at ProcessBarron
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