Why Your Company Needs Social Media Advertising

Google Analytics KPIs

Social media advertising describes the paid efforts that a company takes to market their products and services on social sites like Facebook, Twitter, Instagram, and LinkedIn. When you see a post that says “Sponsored” on these sites, you know that’s part of a social media advertising campaign.

But why isn’t organic reach enough on social platforms? We all know it’s free to post on all four of these social sites, so paying to boost posts may not seem necessary. However, social media advertising is one of the single most lucrative methods of paid advertising on the web.

First off, the new, non-chronological algorithms on these social platforms make it much more difficult to gain organic visibility. This means that even the people who follow you may not see your content. But with social media advertising, you can reach users who aren’t even following you in the first place.

And not only can you reach more users, you can tailor your reach to specific audiences, targeting users based on their geographic location, personal interests, gender, and age. Having this level of control over who your marketing efforts reach is virtually unparalleled.

Social Media Advertising For Everyone

We at Uptick help you implement social media advertising on Facebook, Instagram, Twitter, and LinkedIn. The social platforms that you choose to run ads on will depend on your unique business objectives and who you are trying to reach, but there truly is a platform and a strategy for everyone.

Facebook and Instagram ads boost awareness, consideration, and conversion. Twitter ads work to rake in followers, website clicks, engagements, and overall brand awareness. LinkedIn ads help drive website traffic, generate leads, and boost brand awareness specifically in a B2B environment.

Reach Your Target Market With Social Media Advertising

One of the best things about social media platforms is the ability to directly reach your target market for a fraction of the cost of traditional advertising. When combined with other online marketing initiatives, social media can have a huge influence on your overall brand presence.

Additional Social Media Services

Social Media

Any business can have a social media presence, but if you want to do it right, your business needs a streamlined, intentional strategy to stand out from the competition.

Learn More
Social Media Monitoring

Social Media Monitoring and Management is our way of keeping tabs on all your brand mentions and reacting accordingly.

Learn More
Social Content Creation

Social media platforms help you better reach and educate your target market, meeting them where they are online.

Learn More
Social Media Marketing

Any business can have a social media presence, but your business needs a great and intentional strategy that helps you stand out from the competition.

Learn More

Start Getting Results Today

When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.

Let's Talk

Take the next step

Reach out to us today and let’s start building an online presence that will pay off for years to come.
In the meantime, download our FREE Digital Marketing Guide for a solid plan to grow your company’s online visibility, drive visitors to your website, and convert those visitors into paying customers.