Why Your Company Needs Social Media Advertising

Social media advertising describes the paid efforts that a company takes to market their products and services on social sites like Facebook, Twitter, Instagram, and LinkedIn. When you see a post that says “Sponsored” on these sites, you know that’s part of a social media advertising campaign.

But why isn’t organic reach enough on social platforms? We all know it’s free to post on all four of these social sites, so paying to boost posts may not seem necessary. However, social media advertising is one of the single most lucrative methods of paid advertising on the web.

First off, the new, non-chronological algorithms on these social platforms make it much more difficult to gain organic visibility. This means that even the people who follow you may not see your content. But with social media advertising, you can reach users who aren’t even following you in the first place.

And not only can you reach more users, you can tailor your reach to specific audiences, targeting users based on their geographic location, personal interests, gender, and age. Having this level of control over who your marketing efforts reach is virtually unparalleled.

Social Media Advertising for Everyone

We at Uptick help you implement social media advertising on Facebook, Instagram, Twitter, and LinkedIn. The social platforms that you choose to run ads on will depend on your unique business objectives and who you are trying to reach, but there truly is a platform and a strategy for everyone.

Facebook and Instagram ads boost awareness, consideration, and conversion. Twitter ads work to rake in followers, website clicks, engagements, and overall brand awareness. LinkedIn ads help drive website traffic, generate leads, and boost brand awareness specifically in a B2B environment.

Reach Your Target Market with Social Media Advertising

One of the best things about social media platforms is the ability to directly reach your target market for a fraction of the cost of traditional advertising. When combined with other online marketing initiatives, social media can have a huge influence on your overall brand presence.

Contact Uptick Marketing today to learn how you can strategically utilize social media to grow your business’s bottom line!

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