Why Social Media Marketing Matters

Regardless of your target market, your ideal customer is active on social media. The key is determining which platforms they utilize and then creating high quality, educational content that helps them put more trust in your brand.

Social media not only provides you with a direct line of communication to potential customers, but it also improves your overall search engine optimization efforts.

In today’s digital society, the question is no longer should your business have a social media presence, but instead which platforms are best for your target market and what types of content should you be posting?

Measuring Social Media Success

Can social media lead directly to sales? Absolutely. However, it’s essential to understand that social media is an engagement-based platform. Therefore, your business should ultimately be using these platforms to educate and build trust with your target market. As your business builds trust, your bottom line will inevitably grow.

Social media is a very powerful way to grow your business through educating and engaging with your target market. Your competition is social – you should be, too!

Get In Touch

Reach Your Target Market With Social Media Advertising

One of the best things about social media platforms is the ability to directly reach your target market for a fraction of the cost of traditional advertising. When combined with other online marketing initiatives, social media can have a huge influence on your overall brand presence.

Additional Social Media Services

Social Media Monitoring

Social Media Monitoring and Management is our way of keeping tabs on all your brand mentions and reacting accordingly.

Learn More

Social Media Advertising

Social media advertising describes the paid efforts that a company takes to market their products and services on social sites like Facebook, Twitter, Instagram, and LinkedIn.

Learn More

Social Media Marketing

Any business can have a social media presence, but your business needs a great and intentional strategy that helps you stand out from the competition.

Learn More
Uptick Logo Mark

Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

Get Started Today

When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.

FAQ

  • Do you have marketing packages?

    We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.

  • How much does it cost to work with you?

    Since we don’t have packages, each plan has a custom price range based on a variety of factors.

  • What is the first step to engage with Uptick?

    Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.

  • Do you work with people in (blank) industry?

    We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.

  • How do you track results?

    One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.