Social media has completely changed the digital marketing game. All businesses, regardless of size, can quickly reach their target market with a fraction of the budget required for traditional advertising. Any business can have a social media presence, but your business needs a great and intentional strategy that helps you stand out from the competition.
Social media is one of the fastest growing website traffic drivers out there. In order to get people to go to your website from social media, your content needs to be compelling and shareable. Furthermore, your business should be posting content on each social media platform that your target markets are on.
Consumers today are social. If your current buyer is not on social media, your future buyers definitely have an online presence. Our team can help you find your target market and put your business’s message in front of where they are spending a significant amount of their time – on social media platforms.
Why Social Media Marketing and Advertising Matters
Did you know that less than 1% of your followers see what you post on your Facebook business page? If you’re simply posting to social media without putting advertising dollars behind those posts, you are seriously limiting your visibility.
Fortunately, social media allows you to put your business’s messages directly in front of your target markets at an incredibly low price. In fact, social media advertising (especially on Facebook and Instagram) is currently underpriced – making it a great time to invest in using these platforms to expand your business’s presence.
When used correctly, social media marketing is designed to use great content to build trust with your target market, keeping your business top of mind when consumers are ready to purchase. Although social media can lead to direct purchases, that should never be your ultimate goal. Using social platforms as a billboard will cause people to ignore or even block your posts. The most effective strategies involve educating your target market, creating engaging content, and showing the human side of your business.
The truth is that your customers are already on social media, so you need to meet them where they are!
How We Help: Our Social Media Marketing Services
It is not enough to just advertise to people anymore—you have to constantly engage with your target market in order to obtain the desired results. We work with our clients to create great, compelling, and informative content that is designed to drive social media traffic to your website.
Furthermore, we know how to leverage the incredible benefits of social media advertising to put your business in front of your target market. Still treating social media platforms like a dartboard? We can help you create an intentional social media strategy that is designed to help move your target market through the buying cycle – one piece of content at a time.
Our Social Media and Advertising Services
Social Media Content Creation and Posting
Our experienced social media masterminds create and post content to your Instagram, Facebook, Twitter, Pinterest, and/or LinkedIn accounts. We leverage a platform that allows you to approve or request edits to posts before they go live – ensuring nothing ever goes live without your approval. We highly recommend that everyone also have a social media boosting budget to help get the content in front of your target markets.
Social Media Monitoring and Management
Our social media management services help make your life easier by monitoring comments, messages, and reviews on the top social media platforms. We help make sure that your customers get the attention they deserve when they engage with your page. Plus, we will send you anything you need to know, helping your business remain up to date on your social media mentions.
Social Media Advertising
In addition to the simple existence of your profile, you can take advantage of social media advertising to increase your visibility for your target audience. We create and run original ad campaigns on Facebook, Instagram, Twitter, and LinkedIn.
Facebook and Instagram Advertising
Facebook and Instagram advertising all takes place on the Facebook platform. The targeting options are simply incredible. Looking to target a women aged 30-45 living within a two-mile radius of your business? Done. Need to advertise an upcoming event to people who have an upcoming wedding? Done.
Not only are the targeting options unmatched, but Facebook and Instagram advertising is some of the most affordable online advertising out there.
LinkedIn advertising is great for companies looking to target people based on anything from company size and industry to specific job titles. Although it is more expensive than Facebook and Instagram, it tends to be very effective for business-to-business organizations.
Twitter advertising has its place, but tends to fall behind the other three mentioned above in terms of effectiveness. If you have an upcoming event that would benefit from a trending hashtag, then Twitter ads are great.