online marketing analytics

WHAT ARE ONLINE MARKETING ANALYTICS?

The best thing about online marketing is an increased ability to measure success of each campaign and tactic, allowing you to amend your strategy to increase ROI.

Some of the things you can measure with online marketing analytics includes:

  • Who is visiting your site (demographics)
  • How much traffic you’re getting
  • Where your visitors are coming from
  • What pages they view
  • How long they stay on the page
  • Whether or not they’ve clicked on a link
  • How many times an item has been downloaded
  • How much you’re spending per click with online advertising
  • And much more!

In short, analytics allows you to continue what is working and amend your strategy to get better results – helping your business to grow by better allocating resources.

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WHY ANALYTICS AND REPORTING MATTERS

With detailed analytics and reporting, you reduce waste and are able to better reach and convert your target market. Determine everything from the most effective pages on your website to the online tactics that are providing the highest ROI.

Contact Uptick Marketing today to learn how detailed analytics and reporting can help grow your business’s bottom line.

Online Marketing Analytics Stats

Businesses miss out on 15-20% ROI when data and metrics are not the foundation.
of marketers cannot track, measure, and report campaign effectiveness.
Only 36% of companies uses analytics to improve customer acquisition.

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