Hashtags have become a part of our everyday lives. We see hashtags at football games, hear about them in songs, and of course, scroll past them on social media. But even though we see them, it can be easy to disregard them as only effective in rare instances. However, that’s simply not the case. If done properly, a hashtag can provide an assortment of benefits – anything from getting the attention of a new client to creating a wildfire of free publicity!
Instagram has also recently announced a significant new change, which makes this even more important. With their latest update, Instagram now gives users the option to not only follow other users – but follow hashtags as well!
This creates an entirely new motivation for perfecting the art of the hashtag, but there are some key things to consider.
What the Update Means
The first takeaway we get from this change is the importance of using hashtags on the social media platform. While it was already important, this latest feature provides even more of a guarantee that putting the pound symbol before select words will get new eyes looking at your company. Not only that, but it allows you to pursue niche markets more easily than before! However, with great opportunity comes great competition, so let’s talk about ways to truly succeed in your hashtag endeavors.
First and foremost, don’t overdo it. Instagram is already a stickler for the rules – including protecting their users from spam marketing – and that is going to continue with this latest update. Just like everything else in life, use your hashtags in moderation.
One great way of staying relevant to your target audience is using the consumer insight tools available to you. For example, “social media listening” allows you to know what your target market is discussing and the key words needed to become involved in the conversation. You’ll also want to have hashtags for specific goals in your sales cycle. Consider tags for recruiting new customers, staying relevant with your current audience, and directing people to purchase your product or service – then implement them and monitor the responses!
Last but not least, use these hashtags (and other sources) to find trendsetters and influencers in your industry. This allows you to see if you’re being talked about, who’s talking, and what they are saying.
Uptick Gets #Hashtags!
We are experts in the world of digital marketing, which means we not only stay updated on the latest social media changes – but we are first responders in finding the best way to benefit from them! Don’t let others in your industry beat you to an untapped market. Contact us today for more information!