The Uptick team knows that every business is unique; therefore, we are committed to providing tailored online marketing and advertising plans that are based upon your business’s specific needs and budget.

Our goal is simple – to partner with you to grow your business’s bottom line through a strategic, tailored, and evolving online marketing strategy that helps you better reach and convert your target market into paying customers.

Uptick promises to work as a partner with your business to create and execute a tailored strategy that is adjustable and measurable, providing ROI and saving you time and money.


Your Expertise Combined with Our Digital Marketing Expertise Grows Your Business

We talk to business owners every single day who know their industry forwards and backwards. They are incredible business men and women who have worked hard and are reaping the rewards.

Most business owners and internal marketing departments, however, do not know how to use the Internet to best get the word out about their products or services. They are often left overwhelmed and wondering, “Where do I start?”

Just like you are an expert in your industry, we are experts in digital marketing. The Uptick secret to success is that we work closely with our clients to use our expertise to help you communicate yours. We are a marketing partner that fills in all of the gaps in your digital marketing expertise, measuring results along the way. Plus, you get the expertise and specialization of our entire team for less than the cost of hiring one additional employee.

Learn how you can work with Uptick to grow your business’s online footprint to better reach your target market, proving ROI along the way.

How Does Digital Marketing Grow Your Business?

Regardless of your business, today’s buying and sales cycles are pretty consistent. Each of these stages are briefly outlined below, complete with a list of digital marketing and advertising tactics that are most effective for each stage.

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Stage #1: Awareness and Attracting Prospects

Buyer: Realizes they have a desire or a need for a product or service.

Business: Goal is to let potential customers know their business, products, and/or services exist.

Online Marketing and Advertising Tactics:

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Stage #2: Consideration and Educating Prospects

Buyer: Starts researching potential products and services to meet the desire or need.

Business: Focus on educating prospects on why their products and services are better than the competition’s.

Online Marketing and Advertising Tactics:

  • Blogging
  • Social media
  • Email marketing
  • Digital public relations
  • Landing pages
  • Video marketing
  • B2B website caller ID
  • Online ad retargeting
  • Search engine optimization
  • Automated drip email marketing
  • Content marketing (white papers, eBooks, testimonials, etc.)
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Stage #3: Evaluation and Converting Prospects into Customers

Buyer: Narrows down their list and starts to compare costs, pros and cons, key features, reviews, and a variety of other aspects to make the best buying decision.

Business: Focus is on proving their business, products, and services do a better job of addressing the buyer’s pain points, providing the best solution (better features, customer service, testimonials, online reviews, etc.)

Online Marketing and Advertising Tactics:

  • Content marketing (white papers, eBooks, etc.)
  • Social media
  • Automated drip email marketing
  • Landing pages
  • B2B website caller id
  • Online reviews, testimonies, and case studies
  • Online ad retargeting
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Stage #4: Purchase and Closing the Deal

Buyer: Makes the final purchasing decision.

Business: Focus is on persuading the buyer to take action, then validating that the buyer made the correct decision.

Online Marketing and Advertising Tactics:

  • Email marketing
  • Product or service training videos
  • Online ad retargeting
  • Calls-to-action on ads, landing pages, emails, social media, etc.
  • Abandoned shopping cart emails and online advertisements
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Stage #5: Post-Purchase Thoughts and Satisfying / Retaining Customers

Buyer: Decides if they made a good purchase decision. If so, they may become brand advocates for your business.

Business: Works to ensure customer satisfaction, ideally exceeding expectations. Goal is to create brand advocates and repeat customers.

Online Marketing and Advertising Tactics:

Contact Uptick Marketing Learn how we can partner with you to grow your business.