If you were to ask a digital marketer what’s the best way to get a quick win for your business, whether that be a sale or a qualified lead, we’re willing to bet our bottom dollar that Pay-Per-Click (PPC) advertising would be in their top three answers. That’s because, if done correctly, PPC is one of the most reliable ways to capture a target audience and turn them into customers. While SEO plays the long game to increase organic traffic, PPC allows businesses to pay to capitalize on their audience’s wants and needs quickly.
Here’s how it works: first, you set up an account on an advertising platform like Google Ads or Meta Ads Manager. Next, you set a budget and decide how much you can afford to pay for each click. Then, you create your ad with copy and visual assets and bid on keywords. Lastly (and where the name comes from), you wait for the clicks to roll in and pay when they do.
Sounds easy enough, right? There would definitely be no need to hire expert PPC services for your business instead of doing it yourself…right?
Listen, we know how tempting it can be to take the seemingly less expensive route, but some outcomes and experiences are worth the investment. If you’re struggling with whether or not expert PPC services for your business is the right move for you, this article should help to clarify things.
What Is DIY PPC and Its (Dis)Advantages?
You can DIY (do it yourself) almost anything these days. The questionable part is how well it will be done. DIY PPC is exactly what you would infer from the term: Doing your PPC advertising yourself instead of hiring a professional PPC company to do it for you. This is especially compelling for businesses working with limited or no digital marketing budget.
What could possibly go wrong, you might ask? A few things, actually. Here are a few aspects of DIY PPC you may not have considered:
- Time Constraints: It’s not like you were just twiddling your thumbs before you decided to dive into the world of PPC. Setting up and managing PPC campaigns takes time. You’d have to do your own in-depth keyword research, create your own ads, and manage your own bids (and a whole lot more). To give you an idea of just how much more, managing keywords is a task you have to do each and every day. Negating bad keywords takes up a ton of time and effort, especially when you first get a campaign up and running. You can spend hours on end hand negating bad keywords. Google will take serious liberties with budgets if you don’t know how to make sure you have the right audience and keywords throughout your campaign.
- Knowledge Gaps: You don’t know what you don’t know. And a lack of knowledge and expertise could result in money down the drain if you’re not targeting the right audience or don’t understand how to set up your budget correctly.
- Limited Access to Tools: Professional tools can be expensive and complex to use, resulting in costly expenses for a business.
How Can Expert PPC Services Benefit Your Business?
Regardless of the industry, the mental peace of mind that comes with having a service done professionally cannot be underestimated. There’s no substitute for experience and time invested, and the outcomes often speak for themselves.
Here are some reasons you should consider investing in expert PPC services:
Expertise and Experience
Professional services give you access to skilled professionals who possess a robust knowledge of current digital marketing trends, so you don’t have to worry about wasting money on outdated campaigns.
Advanced Tools and Technologies
Our experts have access to (and expertise in) sophisticated tools like SEMRush, Google Ads Editor, and other AI-driven technologies that can help improve campaign performance.
Time Efficiency
Outsourcing your PPC campaigns to professionals allows businesses to focus on core activities while experts manage your campaigns and monitor their progress.
Real Success Stories from Uptick Marketing Clients
At Uptick, we don’t just talk the PPC talk; we walk the walk. See for yourself how our professional services helped change the game for some of our clients.
As one of Birmingham’s most beloved flower shops, one of our clients found themselves in an all-too-common battle: a national brand was bidding on their brand name and stealing potential customers. We stepped in to lock down their brand terms, recapture lost searchers, and generate a new stream of qualified leads. We were able to help defend their hard-earned local reputation with an expert-driven PPC campaign.
A roofing company client of ours was doing what many businesses try — running a Google “Smart” campaign on their own. The only problem was it wasn’t delivering the quality leads they needed. Then, our PPC experts entered the picture. We restructured their entire PPC strategy, and the results were undeniable: to the tune of consistent $50K+ roofing jobs. Their customers would literally say, “We found you on Google.” In fact, business got so good that they’re now being acquired.
Another client of ours got caught spreading themselves too thin (something we see often). After this client saw our success handling their social ads, they asked us to take over their PPC as well. We streamlined literally everything: consolidated accounts, optimized Google Grant to prioritize content promotion, and focused paid dollars on campaigns that had high conversion rates. Now, we manage all of their PPC campaigns, which allows the business owners to focus on what they do best: empowering parents to disciple students through their faith journeys.
We could go on, but you get the picture. The efforts of a well-constructed PPC campaign by professionals pay off. Literally.
Key Considerations for Deciding Between DIY PPC and Professional Services
In an industry that changes as quickly as ours, there’s a reason so many businesses choose to go with the pros for Google Ads and other services proven to help generate quality leads. Here are some key considerations to help you decide:
- Budget and Plan: Do you want to be stuck spinning your wheels on a budget that’s not giving you ROI? We didn’t think so. Having PPC experts handle your campaigns ensures your budget isn’t being wasted, everything is optimized and streamlined, and you’re getting quality leads from your investment.
- Business Size and Goals: Look. Your marketing needs and goals grow as you do. A perfected PPC management approach with experts by your side helps ensure that everything is firing on all cylinders and you’re able to focus on business, while we get you leads. We can adjust, pivot, and refine as necessary to make sure your marketing needs are aligned with your business goals.
- Internal Resources and Expertise: Would adding PPC management to your or another employee’s plate stretch you too thin (as we’ve said, we’ve seen it happen before)? Do you have the knowledge, expertise, and resources for the campaigns to be successful? With the right expertise, there’s no guesswork or wishful thinking. Experts help get you to where you want to go.
Final Verdict: Should You Invest in Expert PPC Services?
Your approach to PPC can depend on your business’s unique needs, goals, and resources. Google Ads (or PPC) comes with a steep learning curve, a significant time investment, and the risk of wasted ad spend. Hiring expert PPC services for your business provides expertise, access to advanced tools, and the peace of mind that people who do this for a living are fine-tuning your campaigns to maximize your ROI.
So, how do you decide?
- A growing company looking for more efficient lead generation and higher returns will benefit from professional PPC services that scale your efforts and free up internal resources.
- An established business that depends on consistent, high-quality leads should look into outsourcing to experts to ensure campaigns are optimized for performance so they can focus on daily operations.
PPC can be a game-changer if it’s done right. If you’re serious about results, it’s time for us to talk. Get in touch today for professional PPC services that grow your business.
