Should You Hire a Copywriter for Your Business?

Believe it or not, good copywriters are hard to find. Very few people dedicate their careers to creating effective and compelling messages for businesses. When you need text for your business’s website, brochures, sales letters, newsletters, blog, and other marketing materials, it is essential that you hire a copywriter to ensure that you are delivering…
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What Is Search Engine Optimization?

Search engine optimization – or SEO – is a term used to describe how websites can be as visible to search engines as possible.  More visibility tends to result in more website traffic, hence the importance of SEO. Generally speaking, a visitor arrives at a website via one of three ways: They type in the…
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Integrating Social Media into Your Existing Marketing Strategy

In today’s digital society, the internet is a powerful force that has transformed the way that businesses small and large not only reach but also interact with their current and potential customers. Before the internet became widespread throughout developed countries, providing an incredible opportunity for businesses to reach a broader audience, most companies relied on…
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