As a digital advertising company, it’s our job to help our clients reach their goals by putting their products in front of the right customers online. Google Ads is a powerful tool that helps us do just that. It can be daunting at first, but you don’t have to be a Google Super Genius to get started making Google Ads for your business. Keep reading for some helpful tips, tricks, and things to watch out for when you’re first getting started.
Google actually makes it fairly easy to set up an ads account. It even walks you through the campaign creation process, which is great for beginners with a small budget. But we’ll also warn you to be careful. The campaigns that Google helps you make can be very AI-driven—part of what makes them so easy—making it easy to blow through a big budget with no preferred results.
When you put in a lot of money but only a little bit of time, you’re bound to get results, but they won’t be as valuable. It’s better to put in the time, hard work, and research with a small budget than to just go with Google’s automated strategy. While designed to be simple to maneuver, that doesn’t make it easy to be successful, much like a slot machine!
Do Your Research
Speaking of research, don’t skimp on it and just go with what Google suggests. For example, when using keywords, Google often thinks it’s giving you the best options. However, the intelligence is artificial, after all. You may find data that suggests otherwise after doing your own research. You could end up wasting your budget and time on unqualified leads because the suggested keywords are inaccurate or not what you are looking for.
Whether you’re setting up ads for a small business or a big business, the process is the same. It’s the actual campaigns you create that will differ with the ability to decide the location, language, audience, budget, and more.
Roadblocks You May Run Into
One of the major roadblocks you may run into when making Google Ads for your business is Google’s ever-changing strict policy. If you violate it, even accidentally, it can suspend your ad account without even telling you what you did wrong. If this isn’t something you want—or have the time—to deal with, you may want to consider hiring a digital marketing company with experience working with Google Ads.
What Can You Expect?
So, what kind of results can you expect after launching your Google Ads campaign? While many other factors determine whether you’ll get the results you want, you can expect more website visitors simply because paid traffic will always get more users on your page. But if you take the time to build a thoughtful campaign and a great website with good content, you can expect more results in purchases, quality leads, service jobs, etc.—making the time and money you put into Google Ads worth it.
Get Help Making Google Ads for Business
Whether you don’t have the time or just aren’t interested in trying to figure it out, our expert digital advertising professionals can help you take your business to the next level with Google Ads. We have an experienced team that knows its way around multiple types of digital advertising so you don’t have to. Reach out today to start a conversation!