Great Web Design Helps You Reach Your Business Goals

Web design is a lot more than just laying out your website in a visually pleasing way. When done correctly, web design services should improve your online visibility through a combination of aesthetically pleasing graphic design, a solid search engine optimization strategy, an organized content management system, and an outstanding user experience.

Why would you spend thousands of dollars on digital marketing just to send your prospects to a clunky, unattractive website? It doesn’t make sense—but fortunately, it doesn’t have to be that way.

If you’re searching for Birmingham web designers, you’ve already taken the first step to improving your business’s online visibility and giving your users a better experience with your brand. Now, it’s time to follow through by choosing a Birmingham web design agency that can handle your website development from start to finish.

Show up higher in search results, improve user experience, and grow your business’s online presence with a responsive website created by a team of professional web designers.

What Is Responsive Website Design?

In today’s mobile society, approximately 60% of internet usage in the United States is from mobile devices. While your audience may be viewing your website on a desktop or laptop some of the time, they’re probably also viewing it on a mobile site—which means your website needs to adapt seamlessly to the device it’s being viewed on.

Responsive websites are designed to scale based on the device your prospect is using. Basically, your website is “responding” to the dimensions of the device so that it looks great on TV-sized screens, laptops, tablets, and phones—without compromise. If your logo design looks good on desktop but it’s skewed on mobile, you could easily lose a large portion of your audience simply based on the fact that your brand doesn’t present well on the device they’re using.

A non-responsive page that is designed for desktop screens will have several problems when viewed on a much smaller screen, including low font readability, buttons and links that are hard to click, and distorted images. Your target audience will struggle to navigate your website, which may be enough of a reason for them to leave your site and head over to your competitor’s site.

If you make it hard for people to find what they need, they’re not likely to do business with you. That means lost clients, lower revenue, and poor ROI.

Responsive websites provide a much better user experience for your audience, which helps keep people on your website—right where you want them.

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Why a Responsive Website Is Essential for Small Businesses

Having a high quality responsive design for your website is more than just an optional add-on for your web development. It helps in every aspect of your internet marketing, brand development, and lead generation by helping you create an excellent first impression for your potential clients.

In addition to user experience, search engines highly favor responsive websites over non-responsive ones, which means if your website design isn’t responsive, your SEO efforts aren’t going to accomplish what you want them to.

Below is a brief list of why responsive website design is essential for your business:

  • Better user experience
  • Increase in search rankings
  • Higher conversion rates for mobile visitors
  • Faster load times (keeps people from immediately leaving your mobile site)

Your target market is using their mobile devices to search for your products and services online. Ensure your website is designed in a manner that helps turn those visitors into paying customers, instead of sending them toward your competition.

Improve Your Business’s Mobile Presence

Uptick Marketing has an online review tracking and curation platform that pulls in reviews from review sites. Our platform also notifies you each time there is a new review for your business, provides a link for replying, and streamlines review requests. Learn how you can save time with online review tracking and curation, all while improving your business’s online presence and reputation.

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Choose Uptick Marketing for Your Website Designer—Birmingham, AL

As you’re searching for a web design company for your business, make sure to choose someone who specializes in helping businesses create an effective, engaging online presence for their clients and prospects. Pretty much anyone can create a website, but not everyone prioritizes the user experience involved in web design the way Uptick does.

As a marketing agency that focuses on business development, we’re committed to building websites that not only look great, but also function in a way that encourages audience engagement. And when you work with Uptick, you can look at other services that make sense once your website is complete, such as social media advertising, email marketing, SEO, and other types of digital marketing.

Our Birmingham, Alabama-based team loves helping businesses improve their brand’s online visibility through the science of web design. You’ll have a dedicated project manager for your website project from the first meeting to the last, and once everything is complete, you’ll have a beautiful website with improved search engine rankings, a responsive design, and a better experience for your prospects.

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Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

Get Started Today

When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.

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Grow your business’s online reputation with an efficient review tracking and curation dashboard.

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