What Is Responsive Website Design?

In today’s mobile society, over 60% of Internet usage in the United States is from mobile devices. A responsive website means your website design scales to fit the device in which it is being viewed. Basically, your website is “responding” depending on the device, meaning it will look great on everything from a television all the way down to an iPhone.

For example, a page that is designed for desktop screens will have several problems when viewed on a much-smaller screen, including font that is difficult to read, buttons and links that are hard to click, and images that look distorted. Responsive design allows for a versatile layout that adapts to the device.

The result is a much better user experience, which helps keep potential customers on your website – right where you want them.

Why A Responsive Website Is Essential?

In addition to user experience, search engines favor responsive website design. Therefore, failing to have a responsive website ultimately decreases your search rankings. Due to the high number of mobile devices on the market, this requirement is definitely here to stay.

Your target market is using their mobile devices to search for your products and services online. Ensure your website is designed in a manner that helps turn those visitors into paying customers, instead of sending them toward your competition.

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Improve Your Business’s Mobile Presence

Uptick Marketing has an online review tracking and curation platform that pulls in reviews from review sites. Our platform also notifies you each time there is a new review for your business, provides a link for replying, and streamlines review requests. Learn how you can save time with online review tracking and curation, all while improving your business’s online presence and reputation.

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Help customers find you online through search results on Google, Yahoo, and Bing. Rank higher in search results with comprehensive strategies designed to achieve and maintain better search visibility.

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Local SEO is essential for helping your business to appear in local search results, allowing you to reach your target market.

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Grow your business’s online reputation with an efficient review tracking and curation dashboard.

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Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

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When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.


  • Do you have marketing packages?

    We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.

  • How much does it cost to work with you?

    Since we don’t have packages, each plan has a custom price range based on a variety of factors.

  • What is the first step to engage with Uptick?

    Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.

  • Do you work with people in (blank) industry?

    We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.

  • How do you track results?

    One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.