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How You Can Repurpose Website Content to Get More Out of It

July 1, 2022

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If you’re one of those people who always have a to-go box when they leave a restaurant, this blog is going to be right up your alley! Just like you, we hate to see something go to waste. Especially something you work so hard on. Discover some valuable ways to repurpose your website content to make the time and energy you’ve spent on it go even further.

Why You Should Repurpose Website Content

Changing existing content into a different format can help you reach a broader audience. Because we don’t all like to consume content the same way, reformatting a blog into a podcast or a video interview into an eBook is a creative way to extend your reach.
Hopefully, you’re reaching new users every day. That means they are likely seeing your newer content and missing useful content you published last year, last month, or even last week. Putting old material front and center gives newcomers a better chance to experience your valuable content.

How to Decide What Deserves a Second Chance

So, how do you decide what deserves a second chance and what doesn’t? In the ever-evolving world of digital marketing, there’s not a whole lot that stays the same no matter what. So when you find something that does, it’s a good idea to keep it in rotation.
You can also do a quarterly (or whatever amount of time you deem adequate) review to see what content was most popular and give it another spin. That’s not to say you shouldn’t revise or edit at all, but you don’t have to throw the baby out with the bath water. If the bulk of the content is still good, just update any outdated rules or references and give it another go.

4 Cool Repurposing Methods

#1: Turn a Webinar into a Video Tutorial

Because of the live nature of webinars, not everyone who’s interested will be able to attend. Repurpose your informative webinar into a video tutorial that lives on your website or YouTube page to get more out of it.

#2: Turn Interviews into Expert Advice eBooks

Do you have an awesome podcast or blog interview with an industry expert? Repurpose it as an expert advice ebook available for download. These make for great reading offline and can be more easily accessible than scrolling online to find them.

#3: Turn a Blog Into a Tips Newsletter

A weekly or monthly (again, timing is up to you) tips newsletter is a great way to get your amazing content in front of your audience—some of whom may have missed the original post. You can also link the tips back to your website for more traffic, too.

#4: Turn a Blog Into a Podcast

Podcasts have been super popular for a while now. Convert popular blogs into podcasts so your busy audience can listen during their work commute or while at the gym.
Not sure where to start repurposing your website content? We’re here to help! Our team of digital marketing experts can go through your Google Analytics so you can know what’s done well over time and would make for good repurposed material. Contact us today!

About Anne

Uptick’s Vice President of Operations, Anne studied Advertising and Public Relations as well as Spanish at the University of Alabama, spending one semester abroad at La Universidad de Alcalá de Henares in Madrid, Spain. Her love for the art of language has translated to four published works, multiple speaking engagements, and also, marketing. At Uptick, Anne oversees Uptick’s internal operations, including four production teams (content marketing, digital advertising, SEO, and support), process development and management, and internal business strategy. Anne was also named the 2022 Business Leader of the Year by The Birmingham Business Journal.

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