automated email marketing birmingham al

WHAT ARE EMAIL DRIP CAMPAIGNS?

Email drip campaigns are often referred to as automated email marketing. These campaigns are designed to automatically send a series of emails to prospects in an effort to nurture them through the buying process with educational content.

An email drip campaign gives prospects the information they need, when they need it, as they move through the process of making a buying decision.

WHEN SHOULD YOU USE AUTOMATED DRIP CAMPAIGNS?

If your businesses is selling any type of product or service that requires educating your target market before they are ready to buy, then email drip campaigns can be incredibly effective. 

Below are a few examples of how your business can use automated email marketing campaigns:

  • Nurture prospects
  • Retain customers
  • Send welcome emails
  • Follow up with trade show attendees
  • Request product feedback
  • Renewal notices

Email marketing reduces the resources it requires to stay in front of prospects and current customers in a personal, effective manner.

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WHY AUTOMATED EMAIL MARKETING?

Automated email marketing campaigns allow you to stay in touch with prospects in a personal manner without eating up the time of your sales force. This marketing tactic does a great job of personally touching each prospect all while saving you valuable resources (time and energy).

Learn how Uptick Marketing can help you automate your sales process with intentional, automated email marketing campaigns. Connect with our team!

Email Drip Campaigns Stats

Businesses generate up to 80% more leads with automated email marketing.
of nurtured leads make larger purchases than non-nurtured leads.
Drip email open rates are 80% higher than single email campaigns.

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Automate Your Lead Nurturing Process Learn how automated email marketing can help turn prospects into buyers.