When it comes to your business, you are the expert. You have valuable information to share and extensive knowledge in your field, and content is the easiest way to convey this to your clients and build trust. People buy from those they trust!

Whether it’s blog posts, website copy, email newsletters, or online advertisements, we know better than anyone that words have a lasting impact on people. Your website content should be designed to educate your target audience, prove to them that you’re the expert, and drive them to your desired action (i.e. phone calls, contact form completions, or patrons in your door).

What Is Content Marketing?

Content marketing is your way of getting in front of your target audience to tell your story. The passive marketing strategies of the past simply won’t create the brand loyalty you desire. When you use content to educate your audience, you prove that you’re an authority in your field. Effective and intentional content marketing builds trust and brand recognition, and can lead to more business revenue!

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By turning your company’s expertise into digestible articles that work to build your customers’ trust over time, you tell your story the modern way. Blogs are a great way to keep your website up to date (which is important for search engine optimization), but can also be shared on social media or in email newsletter campaigns.

Website Content

Your website content matters. Not only does great website content that is optimized for search engines help to build trust with your readers, but it also builds trust with Google. We will optimize the content on key pages of your website. Every page of content we create for your business is search engine optimized and is designed to appeal to your target audience.

Email Newsletters and Email Lead Nurturing Campaigns

One of the best things about email marketing is the ability to put your content directly into the inbox of your customers and prospects. Email marketing involves more general communication with your audience, like sending monthly newsletters, happy birthday messages, and key business updates.

Email lead nurturing campaigns are a more comprehensive approach—they are designed to “nurture” a customer through the buying process from start to finish. We send a series of emails out that are great for helping move your prospects down your sales funnel.

Graphic Design

Visual communication plays an important role in reaching your target market. Our graphic designer is incredibly talented, offering everything from logo development and online advertisements to informative graphics that help better communicate your brand’s messages.

Why Does Content Marketing Matter?

Great content not only educates your audience but also makes your site more dynamic, relevant, and valuable. When you don’t update anything on your website for long strides of time, it becomes a digital ghost town. Fresh content helps to build trust with your target market as you can answer their frequently asked questions, highlight your team’s expertise, and share the human side of your business.

Additionally, fresh content is essential for search engine optimization efforts. Visibility is the name of the game in SEO. You want your site to house keywords that will help Google find you when your audience is looking for what you have to offer, and content marketing plays a key role in helping your site rank organically.

Contact us today for a free Fact-Finding meeting and see if Content Marketing can help increase your bottom line!

Frequently Asked Questions

  • Strategic content marketing works wonders. From building trust to improving brand awareness and driving website traffic, content marketing is important for any company’s online marketing strategy. Our digital marketing agency can help you create and track specific metrics tailored to your company’s unique goals.
  • Content marketing works by providing your audience with something of value without asking for anything in return. This tactic helps you build trust and demonstrates your authenticity. By establishing that trust, your audience will feel more comfortable converting to paying customers.
  • The first step is to create buyer personas. Then, a content strategy can be created to best speak to each of those target markets. Finally, the content should be shared on social media and ideally boosted to those who match the specific buyer persona for best results.
  • Content marketing incorporates all the written and visual material that you use to educate your audience. Social media marketing works alongside content marketing by distributing and promoting the information on various social platforms.

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