People In Your Area Are Searching For What Your Company Offers—Are You Showing Up?

“Near me” searches have gained tremendous popularity over the past few years, with more than 1.5 billion such searches happening every month. With that much volume, it’s clear that local SEO needs to be a priority—but what exactly is local SEO, and how can you make sure you’re doing it right?

Local SEO: The Basics

The main goal of a professional local search engine optimization strategy is to provide consistent and accurate information about your business in online directories so that people in your local area can find you easily.

If you’ve ever searched online for a local business, you’ve seen this service in action. Let’s say you’re a resident of the Birmingham area and you type in “bicycle shop near me.” The results that come up are the bicycle shops located closest to you, but that isn’t the only determining factor in which local businesses rank highest for your search.

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Ranking Factors for Local Search Engine Optimization

The level of trust your business earns from search engines depends on a variety of factors, including the following:

  • Your Google Business Profile listing
  • On-page optimization (presence of local data on your website)
  • Backlinks (i.e. links to your site from other reputable sites)
  • Consistent information across online directories
  • Accurate name, address, phone numbers, etc.
  • Relevant “categories”
  • Proximity to city center
  • Online reviews

As you can see, there’s a lot involved in creating a strong local SEO strategy—and in order to be as effective as possible, your local SEO tactics need to be part of a larger digital marketing strategy, including optimized website design.

Why Local SEO Matters for Your Business

Local search engine optimization helps your business do two things:

1) Show up higher in search engine results, and

2) Control how your business appears online.

If you don’t claim your online business listings, then the data will be filled out for you using whatever existing information the search engines can find.

The result of this patchwork of existing information is often incorrect details that frustrate customers and result in lost business. The last thing you want is the wrong address, phone number, hours, or business image to be shown to your target market when they’re looking for what you offer—they may go to the wrong location or get the wrong impression about your business based on the photos that show up.

If someone never makes it to your actual website (as many searchers don’t), then that first impression may be the only shot you get.

Partner with a Local SEO Company That Delivers Results

If you’re looking for a marketing agency to help you build a strong local presence online, Uptick has the experience and the skills to give you what you need. We’ve been doing SEO for well over a decade—in fact, some people on our team have been doing it since before Google existed. Today, we specialize in producing high-quality content that incorporates target keywords and helps drive traffic to your site through the power of SEO.
Our Birmingham SEO team is ready to optimize your local listings so that your company attracts the right kind of potential clients, loyal customers, and a pipeline full of prospects—but we do much more than SEO services. In fact, we offer more than 30 different services, including:

  • Web design
  • Social media marketing
  • Content marketing
  • Graphic design
  • PPC marketing
  • Digital advertising
  • And more!

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3 Steps to Higher Rankings in Local Search Results

Step 1:

Contact Our Team

Reach out to us via the form above, or call us at (205) 354-2790. We’ll schedule a time to meet with you, learn about your business, and answer any questions you have.

Step 2:

Review Your Strategy

After we spend some time getting to know you, we’ll create a custom local SEO strategy based on your goals and current situation. We’ll walk you through it so you’re fully in the know.

Step 3:

Improve Your Local Presence

With a digital agency like Uptick, you get a whole team of SEO experts who are skilled in helping businesses like yours become more visible in their local space.

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Uptick Logo Mark

Local SEO Company—Birmingham, AL

As a top Birmingham SEO company, we’re dedicated to offering the very best in local SEO services. From keyword research to link building and everything in between, our team helps you climb higher in local search results so that you get found by more of the right people in your area.

If you’re located in or near Birmingham, Alabama, we’d love to meet you and learn more about what you’re looking for in a marketing partner. If you’re not located nearby, we can get to know you virtually and meet you next time you’re passing through the city.

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Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

Show Up Higher on Local Search Engine Results Pages—and Reap the Benefits

If you want to build a truly effective SEO strategy that gives you more visibility in your local market, you need to do much more than just use a few relevant keywords here and there. You need a comprehensive selection of local SEO services that clearly communicate your business’s vital information to the people who are searching for what you offer—and then, when they find you, you need to make the right impression with your local business listing.

Contact Uptick today and let’s build a local SEO strategy that works.

Additional SEO Services

Search Engine Optimization

Help customers find you online through search results on Google, Yahoo, and Bing. Rank higher in search results with comprehensive strategies designed to achieve and maintain better search visibility.

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Review Tracking

Grow your business’s online reputation with an efficient review tracking and curation dashboard.

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Website Design

Show up higher in search results, improve user experience, and grow your business’s online presence with a responsive website.

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Get Started Today

When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.

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