What Is Local Search Engine Optimization?

Local search engine optimization (SEO) ultimately involves providing consistent and accurate information about your business in online directories. Google utilizes this information to provide your business with a “trust” score.

How much search engines trust your business depends on a variety of factors, including the following:

Consistent information across online directories
Accurate name, address, phone numbers, etc.
Relevant “categories”
Proximity to city center
Online reviews
Social media signals
On-site optimization (presence of local data on your website)

How Does Local SEO Work?

Search engines purchase information about your business from data providers. These providers obtain their information from smaller data providers. If one of these smaller sources has inaccurate or incomplete information about your business, then search engines are less likely to trust your business.

When Google trusts your business, you are more likely to appear in local search results, which translates to your business’s bottom line.

Get In Touch

Why Does Local SEO Matter?

Local search engine optimization helps your business to show up higher in search results and enables you to control how your business appears online. If you do not take control over your business listings, then the data will ultimately be filled out for you. The result is often incorrect information that affects your bottom line. The last thing you want is the wrong address, phone number, hours, or business image to be shown to your target market. Learn how Uptick Marketing can help you take control over your local profiles and improve your trust with major search engines. Connect with our team today!

Additional SEO Services

Search Engine Optimization

Help customers find you online through search results on Google, Yahoo, and Bing. Rank higher in search results with comprehensive strategies designed to achieve and maintain better search visibility.

Learn More

Review Tracking

Grow your business’s online reputation with an efficient review tracking and curation dashboard.

Learn More

Website Design

Show up higher in search results, improve user experience, and grow your business’s online presence with a responsive website.

Learn More
Uptick Logo Mark

Offices in Birmingham, Alabama and Ann Arbor, Michigan

We create and execute custom SEO strategies for a variety of businesses locally, regionally, nationally, and globally. Reach out today and let’s start a conversation.

Hear From Our Clients

  • Uptick is constantly on the forefront of new ideas and ways to reach our audience members and potential clients, which provides us with continued opportunities to grow and expand our brand.
    – Ashley Doyal, VP of Sales and Marketing at ProcessBarron
  • There is no way we would have ever had the expertise or resources to do this on our own! Our traffic on our website increased substantially and our day-to-day fundraising increased so much that it was hard to keep up with all the thank yous that had to go out the door!
    – Lindy Cleveland, Executive Director of UnlessU
  • Uptick Marketing is phenomenal at what they do and are able to do it at a cost that makes sense for a small business.
    – Meredith Jones, Owner of Jones-Warren

Get Started Today

When it comes to a solid optimization strategy, there’s no time like the present. Reach out to us today and let’s start building an online presence that will pay off for years to come.


  • Do you have marketing packages?

    We offer more than 30 a la carte digital marketing services, and because each of our clients has unique budgets, time frames, goals, and expectations, we create a completely customized strategy for each client.

  • How much does it cost to work with you?

    Since we don’t have packages, each plan has a custom price range based on a variety of factors.

  • What is the first step to engage with Uptick?

    Whenever someone reaches out to us, the first step is to have a Fact-Finding Meeting. The goal of this meeting is for you to tell us about your business, and for us to listen. During this meeting, we don’t try to sell anything. We are there simply to learn. Afterwards, if we are a good fit for each other, we will schedule a follow-up meeting to discuss services that may be effective for your business.

  • Do you work with people in (blank) industry?

    We work with every industry. Industry-specific knowledge is not the most important piece of marketing. You are an expert in your industry, and we are experts in digital marketing. We team up with you to use your industry knowledge along with our marketing expertise to reach your exact audience.

  • How do you track results?

    One of our main tools is Google Analytics. We also have several tools that allow us to track everything from impressions to conversions to website visits to actual purchases. Finally, we talk with you once per week and sit down with you once per month to review all the information, then make decisions based on data.