WHAT IS LOCAL SEARCH ENGINE OPTIMIZATION?
Local search engine optimization (SEO) ultimately involves providing consistent and accurate information about your business in online directories. Google utilizes this information to provide your business with a “trust” score.
How much search engines trust your business depends on a variety of factors, including the following:
- Consistent information across online directories
- Accurate name, address, phone numbers, etc.
- Relevant “categories”
- Proximity to city center
- Online reviews
- Social media signals
- On-site optimization (presence of local data on your website)
HOW DOES LOCAL SEO WORK?
Search engines purchase information about your business from data providers. These providers obtain their information from smaller data providers. If one of these smaller sources has inaccurate or incomplete information about your business, then search engines are less likely to trust your business.
When Google trusts your business, you are more likely to appear in local search results, which translates to your business’s bottom line.