WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization (SEO) is an intentional strategy that is designed to help your business show up higher in organic (non-paid) search results.
Over the years, SEO has evolved. Simply placing keywords throughout the content of your website used to be enough. As Google emphasizes user experience, proper SEO is now a more comprehensive strategy that extends far beyond keywords.
WHAT IS INCLUDED IN A GREAT SEO STRATEGY?
A great SEO strategy focuses on the elements that search engines look for when evaluating and ranking websites. These include:
- Ease-of-use and navigation
- Website loading time / site speed
- Social media integration
- Keyword usage on your website
- High-quality, relevant content
- Fresh content on your website
In order to rank higher in search results, you need an evolving SEO strategy that takes each of these aspects into consideration.