WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization (SEO) is an intentional strategy that is designed to help your business show up higher in organic (non-paid) search results.
Over the years, SEO has evolved. Simply placing keywords throughout the content of your website used to be enough. As Google emphasizes user experience, proper SEO is now a more comprehensive strategy that extends far beyond keywords.
WHAT IS INCLUDED IN A GREAT SEO STRATEGY?
A great SEO strategy focuses on the elements that search engines look for when evaluating and ranking websites. These include:
- Ease-of-use and navigation
- Website loading time / site speed
- Social media integration
- Keyword usage on your website
- High-quality, relevant content
- Fresh content on your website
In order to rank higher in search results, you need an evolving SEO strategy that takes each of these aspects into consideration.
WHY SEO IS CRITICAL FOR ANY BUSINESS
With nearly 89% of people utilizing search results to make buying decisions, a comprehensive and intentional SEO strategy helps your business better reach those searching for your products or services.
The key is determining what prospects are searching for online in relation to your business and then crafting a plan to help your business show up organically in those search results.
Learn how Uptick Marketing can create a SEO strategy for your business – helping you to earn more traffic, gain more customers, and grow revenue through the Internet. Connect with us!