Social media is one of the greatest tools a company has to market itself in 2019. It’s effective, affordable, easy to analyze, and reaches just about everyone. All of these factors make it an easy decision to focus on social media marketing, but there are still some things your business must do to stand apart and find success. One of the biggest things to keep in mind is that social media is a constantly evolving world. Every platform is constantly bringing new updates and features to the table – for both individual users and for companies. So what are the biggest things to know about social media platforms this year? We discuss them below.
Create Genuine Moments
We’ve discussed this many times already, but creating genuine moments on your pages is the most important thing to remember about social media in 2019. Your accounts represent your company, and offer customers easier access to you – and they expect you to take advantage of that! Responding to comments, sharing pictures that fans post with your product, and quickly responding to messages are a great way to show that you’re a genuine company that truly cares about its customers’ concerns.
In addition to displaying great customer service, it’s important that your social media profiles share moments that make your company seem relatable. Yes, share links to your website and inform customers of the latest deals. But it’s also important to show funny moments on the job or have different employees sharing things about themselves. A product or service can be good on its own, but it can be great with a relatable company behind it.
Influencer marketing has long been a thing in social media, but until recently, it has mostly been used by bigger companies paying maximum prices to celebrities. However, the growth of micro-influencers has made it easier for any social-media-savvy businesses to partner with small to mid-level social media accounts to create a large impression on their target audience! Working with different local online presences to create an effective campaign is now a very realistic feat, and it’s one that many companies fail to take advantage of.
Bring on the Videos!
A picture may be worth a thousand words, but that doesn’t quite cut it with today’s audience. Videos have always been a popular pick for marketers, but social media has brought it back to a whole new level! In addition to short videos being a great way to capture your audience’s attention, many social media sites have the option to live stream and interact with your followers. These are great ways to create fun moments on your profiles while still engaging your audience and keeping them aware of your brand!
There’s no denying that social media continues to grow as a top marketing tool, and there’s no reason your business can’t be a part of the success! Uptick Marketing’s social media team has elevated the profiles of a wide variety of clients covering just about any career field, and we’re more than ready to make social media part of your winning game plan. Contact us today for more information.