Uptick Marketing has launched a nonprofit digital division to help empower nonprofits with the same digital marketing strategies that businesses use to win the marketplace.
Led by nonprofit veteran Anthony “Little Tony” Cooper, this new nonprofit digital division will be devoted to helping nonprofits use business strategies to succeed. Anthony has decades of experience in nonprofit messaging and marketing, rooted in his years at Jimmie Hale Mission and The Foundry, and working as a consultant for multiple other organizations.
Uptick’s History of Investing in Nonprofits
For several years, cofounders Jason Lovoy and Jerry Brown hosted the annual Magic City Makeover, where nonprofits could win $50,000+ worth of digital marketing services. Some of the services awarded to winners were a new website, blogging, social media, SEO, advertising, and more.
The success of the Magic City Makeover inspired them to provide ongoing consulting and services for nonprofit organizations year round.
Nonprofits need the community to know who they are and how to support the good work they’re doing. The problem is: There are THOUSANDS of nonprofits out there!
Digital Marketing Helps Nonprofits Stand Out
Alabama has more than 10,000 registered nonprofits, and the United States has more than a million. Nonprofit leaders find it increasingly difficult to stand out from the ever-growing crowd. More than ever before, they need to find a way to get their message to the right people at the right time, with enough repetition to be remembered.
People today spend a large portion of their lives in front of screens. We live in a digital world, and a nonprofit’s “target audience” — donors, volunteers, and those they serve — use phones, tablets, computers every single day to get information and connect with the world around them.
Businesses understand this reality and have found success in the power of digital marketing, but with limited budgets, nonprofits need to be judicious about how they spend resources to further their cause.
With tailored strategies for measurable ROI, a nonprofit leader can be a good steward of their budget, engage the community, and inspire donors.
If you’re a nonprofit leader or board member, and you’d like to see how Uptick can help your organization, simply schedule a free call by visiting uptickmarketing.com/nonprofit. We look forward to hearing from you!