Got questions about digital marketing? We’ve got answers! Recently, we aired our first-ever Facebook Live video to get answers from the Uptick Marketing experts to digital marketing FAQs. Here’s what we learned!
What Are the Benefits of Using Social Media?
As Jessie shared, “People are realizing the power of social media for brand awareness. It’s a really inexpensive way to advertise to your target audience.”
For businesses, social media provides an inexpensive platform for advertising and content sharing as well as a quick and convenient way to reach your target audience. Social media helps improve your brand awareness. It also provides a platform optimized for engagement. Social media is not an online billboard; rather, it is a place where your company can engage in conversation with its consumers. Learn more about why your business needs social media.
What Is SEO (Search Engine Optimization)?
Search Engine Optimization is a process that experts like Lance use to help your website rank highly in search engine results. What does that mean? When you Google “digital marketing agency in Birmingham AL,” the reason Uptick Marketing shows up as one of the first 5 results is because Lance has optimized our website to help Google notice us!
In Lance’s words, “What we do is try to help optimize websites to place higher in search results. If you have a website, you want to be found!”
What is Local Optimization?
Local Optimization is a bit different from SEO. Local optimization is the process of optimizing sites locally. In other words, when people are searching for businesses using terms like “near me” or including zip codes or city names, search engines like Google categorize those searches as local using location. Like Marshall explains, “A popular way to search for local-specific businesses is to say ‘anything’ (Mexican food, car dealership, taco truck) near me.”
Local search results often include knowledge graphs. At Uptick Marketing, our experts help optimize client knowledge graphs to make sure that they include correct, current information including hours of operation, address, pictures, and reviews. As Madison says, “You want to be really consistent across the web.” This helps make your business instantly more attractive in search results.
Is Digital Marketing Useful for My Business?
Many times, businesses fail to see the value in digital marketing. Especially if those businesses do not sell products or services online, they may feel that paying for online advertising is a waste of time. However, that is far from the truth!
Digital marketing is about reaching today’s audience. *Generalization* Everyone uses the Internet! But seriously, how many people do you know that do not have a Facebook account? How about an email account? See, I told you. Everyone is on the Internet! Implementing a digital marketing strategy is not about selling online, it is about reaching those people.
“Digital marketing allows people who are looking for your services to get to know you, learn your values, and allows them to buy into your brand. Which, in the long run, is going to help with your retention, so that means more profitability, potentially, for your company,” says Trenton.
What Makes Uptick Marketing the Best in Birmingham?
What makes Uptick Marketing unique besides our crazy team of digital marketing nerds is our tailored approach to a digital marketing strategy. Our long list of individualized services are only the beginning. To get started with Uptick Marketing, contact us today!