If your business isn’t on social media, you’re making a big mistake. Platforms like Instagram, Facebook, LinkedIn, and TikTok have become more than just places to post pictures from one’s vacation or funny memes (no offense, we love a good meme). These platforms have become essential tools for businesses to connect with their consumers and audience, build their brand, and, ultimately, drive growth.
However, running social media for your business isn’t like running your own personal page—posting for fun, leisurely scrolling, or not logging on for a few days. Quite the contrary, managing social media for your business takes time, effort, and a good bit of know-how. Which is probably what’s brought you to this article today: should you tackle your business’s social media yourself or hire a pro?
Understanding DIY Social Media Management
DIY (do it yourself) social media management involves you or someone on your team taking full responsibility for your social media by creating content, interacting with your audience, and monitoring performance. All of the planning, creating, scheduling, and customer service fall on you.
What DIY Social Media Management Costs You
Time-Consuming
Creating engaging content, responding to comments, keeping up with trends, and analyzing performance all take time. And if you’re juggling multiple roles in your business, social media can quickly become more of a burden than a boost.
Steep Learning Curve
As an important facet of the internet, social media is an evolutionary beast. Algorithms change, platform features evolve, and what worked last month (or even last week) might not get a lick of engagement today. Staying on top of all this is a full-time job in itself.
Limited Expertise
Quite frankly, unless social media is someone’s passion or they have a background working with it, most people don’t have the skills to execute high-level strategies. This limits growth and online impact.
Exploring Professional Social Media Management
Professional social media managers handle the heavy lifting for you by creating content calendars, designing eye-catching graphics, writing compelling captions, tracking analytics, and more. Our job is to strategize ways to consistently make your brand stand out online. Let’s explore how professional social media management services can benefit your business.
-
Expertise
We live and breathe this stuff. It’s (literally) our job to understand audience behavior, anticipate algorithm shifts, apply best practices, and know how to get the most out of every post and platform.
-
Time Efficiency
Delegating social media lets you focus on running your business. This means you don’t have to worry about long nights turning even longer while you ponder the wittiest way to write a caption or figure out why you’ve seen a drop in engagement.
-
Strategic Planning
A good agency or professional doesn’t just post photos without rhyme or reason. We create data-driven strategies customized to your goals, whether that’s improving engagement, increasing brand awareness, or building a following.
-
Consistent Content
As with most things, consistency is key with social media management. Hiring a professional ensures your feed stays active, on-brand, and engaging regardless of how chaotic your schedule gets.
-
Analytics and Reporting
The pivots and changes we make to our clients’ social media strategies aren’t based on guesswork; they’re based on analysis. We analyze what’s working, what’s not, and where there’s room to improve using real metrics and reports.
Deciding Factors to Consider for DIY Social Media Management vs. Hiring Professionals
No business is the same, so it’s important to evaluate your specific situation when deciding between DIY social media management vs. hiring professionals. Here are some deciding factors to consider as you make your decision.
- Business Size and Goals
Are you a solo entrepreneur just getting started, or a growing company looking to scale? Your goals will influence how much support you really need.
- Current Social Media Presence
Is your online presence already thriving, or does it need serious help?
- Internal Resources and Skills
Do you (or someone on your team) have the time, creativity, and technical prowess to handle social media effectively? If not, it’s time to invest in someone who does.
- Budget Constraints
How much are you willing (and able) to invest in your social media presence?
Real World Success Stories
While we can’t definitively predict how running your own social media will go, we can speak for our clients who have experienced real results and serious growth after trusting us with their social media presence.
Take one of our clients, a Maine-based farm store, for example. After partnering with Uptick in November 2024, our Facebook management and boosting quickly became their site’s #1 traffic source. From November 2024 to April 2025, their total users and sessions increased by 34 percent, a big win for a small business wanting to build its online presence.
Another client of ours that we handle social media for charters private flights, and works on and maintains planes. They launched with us in July 2024, and the numbers speak for themselves. With tailored content across Facebook, LinkedIn, and Instagram, their site traffic from organic social soared by 157 percent. Even better? New users jumped by 180 percent.
Another social client of ours is a software application company that specializes in tracking products and processes in industrial environments. When they came to work with us, they wanted to focus on increasing STSX product sales. Not only did our social media management and boosting on LinkedIn increase traffic to that product page by 78 percent, but we were also able to increase overall website traffic by 54 percent.
Taking the Hybrid Approach
If you wish, you do have the option to take a hybrid approach when it comes to social media management. For example, you can outsource more complicated tasks like strategic planning, analytics, campaign management, graphic design, and branded visuals to a freelancer or agency. This ensures that the complex, time-consuming aspects are handled by an expert who can confidently execute and devote the time necessary to it.
This leaves the more fun, interactive responsibilities up to you or someone on your team. DIY tasks could include BTS (behind the scenes) stories, day-to-day engagement with followers, and sharing real-time updates or company milestones.
With this approach, you maintain your brand’s personal touch while benefiting from expert support where it matters most.
Professional Social Media Services by Uptick Marketing
At the end of the day, social media is just too important to wing it. However, how you manage it depends on your unique needs and resources.
Hiring professionals can elevate your brand and free you up to focus on other priorities. And if you’re somewhere in between, that’s okay, too.
If you’re not sure about where you are or where you want to go with social media, we have the expertise and support to help you figure it out! We’ll help you take stock of your current situation and determine what makes the most sense for you and your business. Get in touch to set up a no-obligation consultation.
