Using LinkedIn for Small Business Leads

When it comes to using LinkedIn, we have found that most businesses tend to rely on their current connections, failing to understand the true power of this effective B2B social media platform. LinkedIn is great for communicating with your existing connections; however, expanding your scope and learning more about all that LinkedIn has to offer…
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The Importance of Calls to Action in Content Marketing

When you market your business with blogs, articles, videos, infographics, newsletters, etc. you are educating your audience while also showing you are an authority on the subject. At the same time, you are performing these tasks in order to grow your business by building trust and increasing your reach. However, when utilizing content marketing it…
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What is Content Marketing and Why it Matters

In today’s society, people value education and knowledge. In fact, did you know that 70% of customers prefer to get to know a company by the content they provide – not by advertising? Why? Because when you clearly communicate and educate your audience through articles, blogs, videos, and other informative content, you are building authority…
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Should You Hire a Copywriter for Your Business?

Believe it or not, good copywriters are hard to find. Very few people dedicate their careers to creating effective and compelling messages for businesses. When you need text for your business’s website, brochures, sales letters, newsletters, blog, and other marketing materials, it is essential that you hire a copywriter to ensure that you are delivering…
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What Is Search Engine Optimization?

Search engine optimization – or SEO – is a term used to describe how websites can be as visible to search engines as possible.  More visibility tends to result in more website traffic, hence the importance of SEO. Generally speaking, a visitor arrives at a website via one of three ways: They type in the…
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Integrating Social Media into Your Existing Marketing Strategy

In today’s digital society, the internet is a powerful force that has transformed the way that businesses small and large not only reach but also interact with their current and potential customers. Before the internet became widespread throughout developed countries, providing an incredible opportunity for businesses to reach a broader audience, most companies relied on…
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